Pritchard Industries Generates seven figure pipeline through targeted SEO strategy.

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Pritchard Industries

Generates seven figure pipeline in months through strategic SEO and content development campaign.

Company Overview

For over a century, Pritchard Industries hasn’t changed it’s mission: Professionally creating a cleaner, healthier, and safer environment with proven building solutions.

They are committed to providing clean and healthy surroundings so you can focus on what matters most. Their pride shines as they care for your buildings and tenants, the way they would for their own families. Your workplace is their workspace.

Like you, they value peace of mind in a clean and healthy building—embracing top technology to meet new demands for protection, cleanliness, and agile services, scaled to your facilities and challenges. One thing stays the same: their commitment.


Number of Employees

Commercial Janitorial & Cleaning Services


New York, NY


“Starting from scratch we went from zero to 10+ qualified leads per week and have closed 4 deals to date far exceeding the cost of the program. They’re an extremely efficient and responsive team.”

Daniel Hiza

VP Marketing


The Challenge

When we met Daniel and the Pritchard team, they had their hands full growing at an intensely fast pace while taking on the global pandemic. Immediately, they communicated that they wanted to boost their lead generation efforts and visibility in the market. They wanted their online presence to match the one they’ve taken over a century to develop offline.

This hill would be a steep one to climb as the old website hadn’t received much attention; there weren’t any internal marketing team members focused on inbound, and there were no existing SEO campaigns in place. After a few conversations with Daniel and the team to get their exact needs and goals downloaded, we formulated the most profitable path forward.

The Solution

We rebuilt their website from the ground up, with technical SEO practices built in. While the new website was being built with solid foundations, we thoroughly audited the old landing pages and site structure, which we reworked using the insights gained from our keyword and competitor research. We then built out an editorial plan that would help Pritchard capture both top of funnel traffic, as well as guide website visitors into conversion points throughout the site.

We got to work writing new title tags, updating URL structures, creating resource content, building out new landing page copy, and optimizing business listing profiles. The implementation work wasn’t as glamorous as the strategy, but most importantly: it got done quickly and at high quality, leading to almost immediate, significant pipeline generation.

The site is now performing better than ever, and most importantly, generating inbound demand and consistent lead flow from SEO for the first time in its history.

The Results


New Pipeline
Created, in several months


Monthly Increase in
new users from SEO


Increase in
Page 1 keyword rankings

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Rocky Pedden

Three most used emojis?


What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Mike Mierz

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 


What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 


What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 


What’s a recipe that no one makes better than you?

Tequila Pineapple ;)


Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 


What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.


What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.


What’s a recipe that no one makes better than you?

Reservations. #iburnwater


Three most used emojis?

👏🏻 😚 😎