Pritchard Industries Generates new pipeline by leveraging a laser focused SEO & content strategy.

Company Overview

For over a century, Pritchard Industries hasn’t changed it’s mission: Professionally creating a cleaner, healthier, and safer environment with proven building solutions.

They are committed to providing clean and healthy surroundings so you can focus on what matters most. Their pride shines as they care for your buildings and tenants, the way they would for their own families. Your workplace is their workspace.

Like you, they value peace of mind in a clean and healthy building—embracing top technology to meet new demands for protection, cleanliness, and agile services, scaled to your facilities and challenges. One thing stays the same: their commitment.

New York, NY

Headquarters

5,000

Number of Employees

Commercial Janitorial & Cleaning Services

Industry

"Starting from scratch we went from zero to 10+ qualified leads per week and have closed 4 deals to date far exceeding the cost of the program. They're an extremely efficient and responsive team."

Daniel H. AVP of Marketing & Quality Assurance

The Challenge

When we met Daniel and the Pritchard team, they had their hands full growing at an insanely fast rate and taking on the global pandemic. Immediately, they communicated that they wanted to boost their lead generation efforts and visibility in the market. They wanted their online presence to match the one they’ve taken over a century to develop offline.

This one would be a steep hill to climb as the old website didn’t have that much attention, there weren’t really any internal inbound marketing employees, and there were no existing demand or lead generation campaigns in place. It took a few conversations with Daniel and the team to get their exact needs and goals downloaded, so that we could formulate the most profitable path forward.

The Solution

In the end, we partnered with a small design agency to help them rebuild their website from the ground up, with Technical SEO practices built in. This ensured that we had the correct foundations set up. While the new website was being built, we thoroughly audited the old landing pages and site structure. Our strategists determined that an entire new site structure was needed and with the insights gained from our keyword and competitor research, worked to build out an editorial plan that would capture both top of funnel traffic, and funnel users into conversion points throughout the site.

After heavy collaboration with the Pritchard team on the exact implementations and content production needed for success, we got to work. Writing new title tags, updating url structures, creating resource content, building out new landing page copy, and optimizing business listing profiles. It was a lot of non glamorous and hard work, but we think it paid off.

The site is now performing better than ever, and most importantly, generating inbound demand and leads from search for the first time in its history.

The Results

$2.2MM

New Pipeline Created

+21%

Monthly increase in new users from organic

+45%

Increase in page 1 keyword rankings

Let’s Grow Your Organic-Sourced Revenue Together

Use our free B2B organic growth strategy sessions to learn what SEO, Content and LinkedIn opportunities you’re missing out on and how to fill the gaps. All in 30 minutes or less.

Let's Talk Strategy

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Jake Moffett

LinkedIn Profile
Location: Portland, OR

I’m a native NYC boy, and my upbringing was centered around music, theater, and museums. As an only child, I often spent the entire evening making lesson plans for my imaginary students, printing them out, and making scholastic demands to a room of stuffed animals. I’d even make report cards, assign them their future teachers, and make pretend calls home to my ill behaved stuffed friends. Some point along the way I grabbed a degree in Biotechnology from Brown, and now I’m an SEO Strategist by day, perform original music under the name Jame Doe in the evenings, and sew elaborate clothing all night.

What’s a perfect day for you?

I open my eyes, and one of my three cats is curled up on my pillow with me. I wake up, sous vide an egg, and take a 40-minute walk around my SE Portland neighborhood where I either vacate my brain of all thoughts, or talk to a friend about nothing in particular. Aimlessly walking, I find myself looking at the architecture in my area, and make my way home to lounge in the backyard. I then experiment with a new sewing pattern, and in the evening, someone else cooks, and then I work on my music with my band until my eyes are heavy.

What’s your favorite part of your job?

Definitely coming up with creative ways to help clients tell their stories. I find that my content syncs turn into a pseudo-therapy session, which I really do adore. It’s a pleasure to validate people’s thoughts when it comes to their businesses.

What’s a recipe that no one makes better than you?

I make the most perfect scrambled eggs. You always use a whisk and give a splash of salt, because that breaks the proteins up. Cook low and slow and never stop moving, and add a good spoonful of ricotta cheese about halfway through. Also, eat a full spoonful of ricotta while cooking the eggs because you deserve it.

What’s the most bizarre email address you’ve ever had?

pokemonfood@aol.com and jakeismadcool was AIM name for a little too long

Hali Boyd

LinkedIn Profile
Location: Portland, OR

Did a little Los Angeles/Chicago hippity hop as a child, and spent the majority of my time hanging out in the dirt and working with horses. Left high school at the moody age of 15, took a backpack for a several year spin around the world, and then somehow got harangued into picking up a book or two, so ended up with a degree in Cultural Anthropology from Berkeley. I found myself in a strange walk of life as a professional sailor for the better part of a decade, and started a non-profit maritime education school for underserved populations on the water. I love adding a tool to the belt, so like all proper hyphenates these days, I peppered in working with reclaimed wood, B2C marketing, social media management, success coaching, bartending, personal training, business consulting and baby shoe production to the resume.

What’s a perfect day for you?

I wish I had a more fantastical fantasy day, but the essentials are what tend to make me feel best. If I have had iced coffee, some form of chicken and rice, a workout that doesn’t involve running, some time tending to my horde of plants, a game or two of cribbage/dominion/chess and assurance that all my people are healthy and happy, I’m stoked. If it is a really really special day, I would get to play Monopoly, but that’s only on the table once or twice a year because I have been told that I tend to get a little too competitive. Sigh.

What’s your favorite part of your job?

I love being able to facilitate clarity and understanding through thoughtful questions and creative design. It is an absolute honor to be invited into the process of learning the unique ins and outs of a person’s journey, and then sharing that narrative through compelling storytelling.

What’s a recipe that no one makes better than you?

I’m gonna be honest, the kitchen and I don’t tend to blend well. Once a year I apron up to make latkes for 24 hours with heaps of vodka flowing during the process, and then I return to my standard operating procedure of being grateful for the folks in my life that keep me fed.

What’s the most bizarre email address you’ve ever had?

Yikes. There was an @hotmail involved and something about dancing naked under the moon. Now that I think of it, I should probably go check that account…

Denisse Clark

LinkedIn Profile
Location: Los Angeles, CA

I spent the majority of my life living in Dallas, TX and finally made the decision to move to Los Angeles late last year. It helps that my family lives out here and getting to spend more time with them is awesome. My favorite part about the move is getting to help my little sister with her acting auditions. I’m the official reader for most of her tapes (quiet voice speaking the lines of the other character in the scene). From a young age, I was an avid reader and would spend most summers cooped up in my room absorbing as many stories as possible. My love for reading made me think I would make a good teacher (idk why this was my logic).

I ended up going to UNT to get my teaching certificate for one whole week. No, I didn’t get it after a week. I changed my mind and moved back to Dallas to study psychology at UTD. I was also a waitress during this time and worked open – close on Friday – Sunday. It was a hectic period, and I have some pretty interesting stories. I’ve worked in sales, admin, and marketing, and although I don’t have as much free time as I did during those summers from my youth, I still absolutely love to read (although now mostly in the form of articles and captions).

What’s a perfect day for you?

Call me boring but nothing is better than being in your pajamas on a cold day drinking coffee and watching Hallmark Christmas movies. I might sound like an old soul, but I promise I’m not!

What’s your favorite part of your job?

Helping companies and getting to play a small part in helping them reach their business goals. As an added bonus, I get to work with a passionate group of people that genuinely love what they do.

What’s a recipe that no one makes better than you?

Christmas cookies! There is some serious backbreaking work to this process. Every year I begrudgingly make my way to the kitchen for an all day affair of chaos consisting of milk, egg, flour, an assortment of spices I use once a year, and my 2 sisters. It’s a family bonding thing, but it’s also messy and painful. The cookies look and taste amazing when they are ready. So..sort of worth it.

What’s the most bizarre email address you’ve ever had?

Maybe don’t share this, but I think it was something like sexilylcutie@aol.com annnnnddd……..I think I was like 11/12 years old.

Jes McCoy

LinkedIn Profile
Location: Fayetteville, AR

I studied journalism and sociology in school. I was a DJ at my college radio station and then later at a local AM station. Ask me to read the news.

I live in Northwest Arkansas, but have lived in Connecticut, Idaho, New Jersey, Texas, Wisconsin and California. I love to travel, so I’m always looking for my next global adventure.

In my spare time (in addition to travel), I like to take food photos, cook, garden, and work on my food blog. This is where I test out my SEO skills on a live project and get to see the magic percolate. I nerd out on keyword research, improving my DR and planning strategies.

What’s a perfect day for you?

I’m traveling somewhere new, so I set out to explore a new city. I tend to stay away from touristy sites and instead dive into public markets, take a cooking class to learn the food and culture, stroll aimlessly admiring street art, or take in an outdoor rooftop movie overlooking the Acropolis.

What’s your favorite part of your job?

Learning. I know that’s a bit cliche, but I love to stretch my skill set. I also love interacting with my clients and connecting with them on a personal level. Relationship building is a huge factor in this role.

What’s a recipe that no one makes better than you?

Loaded baked potato soup. I’m a soup connoisseur, especially during the winter. Also, I make a mean 3-cheese and tomato grilled cheese.

What’s the most bizarre email address you’ve ever had?

My lips are sealed. But, I used to sell dial-up internet service.

What’s the quirkiest thing about you?

I like to dive headfirst into anything travel related. I’m the go-to person in my group of friends for travel-related questions, research, or finding the best price or things to do. Want to stay in an Airbnb castle in Tuscany? I’ve got you. A week in an Athens flat? Let’s go. Or, if you want to hear about the Manhattan penthouse bathroom I got trapped in…

Anything else you want the world to know?

I have a secret desire to start a podcast, possibly triggered by my 90s obsession with Pump Up the Volume. You should meet my new mic. The sound is sick!

Pritchard Industries

Company Overview

The Challenge

The Solution

The Results

Let’s Grow Your Organic-Sourced Revenue Together

Rocky Pedden

Three most used emojis?

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Pritchard Industries

Company Overview

The Challenge

The Solution

The Results

Let’s Grow Your Organic-Sourced Revenue Together

Jake Moffett

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Hali Boyd

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Tara McQuaide

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

What’s the quirkiest thing about you?

Anything else you want the world to know?

Denisse Clark

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Jes McCoy

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

What’s the quirkiest thing about you?

Anything else you want the world to know?

Rocky Pedden

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Three most used emojis?

Levi Wardell

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Fitz Cyr

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

Three most used emojis?

What’s the most bizarre email address you’ve ever had?

Ken Marshall

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Alex Boyd

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?