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Lightyear
A disruptive B2B Telecom marketplace sees some quick and powerful results with immediately actionable keyword research, laser targeted link building, and thought leadership style content.
Company Overview
Lightyear.ai works with 400+ telecom and IT service providers, allowing businesses to outsource and automate their procurement of services like dedicated internet access, SD-WAN, colocation, and VoIP.
Customers can easily configure services online, receive transparent, best-available price quotes, and have their implementation project managed by Lightyear upon quote selection.
Post-installation, Lightyear helps companies organize and monitor network inventory and services spend, automating renewal cycle processing for enterprises.
26
Number of Employees
Enterprise SaaS
Industry
New York, NY
Headquarters
“Since implementing their SEO strategy, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank in the top 5 for several keywords that orient well toward buyer intent for our category.”
Dennis Thankachan
CEO
CEO
The Challenge
When we met Dennis and the Lightyear team, they were already positioned well to dominate their industry. Solid understanding of their ideal customer with the product market fit to inspire and delight. The challenge was how to scale up the authority of a relatively new site without a previous SEO campaign running. Everyone on the Lightyear team knew the value of inbound demand generation, but they were looking for a tried and true partner to give them strategic direction on the best use of their time and resources.
The Solution
That’s where we came in. RevenueZen helped design a strategy where Lightyear could keep their brand content standards high, but also take advantage of some SEO related short and long-term wins: those goals are never mutually exclusive.
This involved targeting high purchase-intent keywords that were aligned with Lightyear’s business objectives, identifying and reaching out to key partner websites for co-marketing opportunities, and producing high level thought leadership and resource content to attract new users. Over time, we learned from the initial results which keyword targets and backlink types were driving the best performance.
Our engagement with Lightyear was similar to all of our engagements with venture-backed software and marketplace companies: fast growth, heavy collaboration, and focus on CAC Payback.
The Results
6 Months In
+234%
Increase in
Monthly Organic Traffic
+644%
New Keyword Rankings
+145%
Increase in
Domain Authority