Lightyear sees some quick and powerful results with SEO and link building

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Lightyear

A disruptive B2B Telecom marketplace sees some quick and powerful results with immediately actionable keyword research, laser targeted link building, and thought leadership style content.

Company Overview

Lightyear.ai works with 400+ telecom and IT service providers, allowing businesses to outsource and automate their procurement of services like dedicated internet access, SD-WAN, colocation, and VoIP.

Customers can easily configure services online, receive transparent, best-available price quotes, and have their implementation project managed by Lightyear upon quote selection.

Post-installation, Lightyear helps companies organize and monitor network inventory and services spend, automating renewal cycle processing for enterprises.

26

Number of Employees

Enterprise SaaS

Industry

New York, NY

Headquarters

“Since implementing their SEO strategy, our traffic has grown significantly (>10x), and a decent portion of that growth is attributable to their SEO help. We now rank in the top 5 for several keywords that orient well toward buyer intent for our category.”

Dennis Thankachan

CEO

CEO

The Challenge

When we met Dennis and the Lightyear team, they were already positioned well to dominate their industry. Solid understanding of their ideal customer with the product market fit to inspire and delight. The challenge was how to scale up the authority of a relatively new site without a previous SEO campaign running. Everyone on the Lightyear team knew the value of inbound demand generation, but they were looking for a tried and true partner to give them strategic direction on the best use of their time and resources.

The Solution

That’s where we came in. RevenueZen helped design a strategy where Lightyear could keep their brand content standards high, but also take advantage of some SEO related short and long-term wins: those goals are never mutually exclusive.

This involved targeting high purchase-intent keywords that were aligned with Lightyear’s business objectives, identifying and reaching out to key partner websites for co-marketing opportunities, and producing high level thought leadership and resource content to attract new users. Over time, we learned from the initial results which keyword targets and backlink types were driving the best performance.

Our engagement with Lightyear was similar to all of our engagements with venture-backed software and marketplace companies: fast growth, heavy collaboration, and focus on CAC Payback.

The Results

6 Months In

+234%

Increase in
Monthly Organic Traffic

+644%

New Keyword Rankings

+145%

Increase in
Domain Authority

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Rocky Pedden

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👍😄💁‍♀️

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What’s a recipe that no one makes better than you?

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Mike Mierz

What’s a perfect day for you?

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Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

What’s a recipe that no one makes better than you?

Tequila Pineapple ;)

 

Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

What’s a recipe that no one makes better than you?

Reservations. #iburnwater

 

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👏🏻 😚 😎