The LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers. Using LeadsRx, businesses improve sales, reduce wasted ad spend, and increase Return on Ad Spend (ROAS).
“There are a lot of people who claim to “know” SEO and then there is a subset of those people who claim to be able to “deliver SEO results.” I have spent years doing digital marketing with vendors and probably worked with 20+ SEO firms. [They] were by far the most transparent, most educational and the most professional about their process and results. I would recommend them to any client with a significant need to improve their rankings.”
When we met Lucas and the LeadsRx team, it was clear that was going to be a slam dunk of a partnership. Lucas, the Director of Marketing, was a digital marketing industry vet and clearly knew his stuff. The entire executive team was also already clued in about SEO and were actively scaling their product.
The only challenge was that Lucas and everyone who contributed to marketing initiatives were stretched thin, and there was a slight knowledge gap / time limitation when it came to crafting and implementing a world class SEO & Content Strategy that could mirror the epicness of their platform. This manifested itself in having a decent sized library of content at every stage of a potential customer’s buying journey, but with most of the assets having a lackluster performance at the start of the campaign.
We sat down with Lucas, went through discovery, learned about their mission, and put together a bulletproof strategy roadmap. From there, we ran them through our entire research and analysis process to thoroughly understand where their SEO related gaps and opportunities were.
The first part being a keyword and competitor gap analysis. Since they were already ranking for a lot of keywords, it wasn’t enough to simply understand keyword volumes, competitiveness, etc. We to dive deeper and figure out which topics and terms they uniquely had the right to own. That ended up informing our entire production and optimization strategy.
After aligning on our targets, we got to work. Starting with an aggressive content production schedule, in parallel with a laser targeted link building strategy with only the most relevant outreach targets, we saw their inbound traffic start to pick up. We also went through multiple rounds of on page optimizations in order to get the targeting dialed in just right. While keeping a close eye on their Google Search Console data each month, we were able to stay flexible and respond to increases and decreases in content performance with tailored improvement plans.
(7 Months In)
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