Funraise sales team drives meaningful conversations and revenue through LinkedIn content

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Funraise

Sales and executive team drives meaningful conversations and revenue through LinkedIn thought leadership.

Company Overview

Funraise equips nonprofit leaders to change the world, giving them the tools they need to fund their work and manage nonprofit donors strategically.

50

Number of Employees

Nonprofit SaaS

Industry

Long Beach, CA

Headquarters

“Woohooo! We’ve closed 68K of ARR this month sourced by LI!”

Justin Wheeler

Founder & CEO

CEO

The Challenge

The Funraise sales and executive teams wanted to amplify their voices and tell stories on LinkedIn in order to have more meaningful conversations. However, when it came to creating that type of content, they weren’t sure where to start. They thought taking their experiences of helping nonprofits and turning them into short form content would be complicated and time consuming, so it constantly fell on the back burner.

There was also the question of how to write in a way that would engage a specific type of buyer — nonprofit leaders, strapped for funds and time, who really want to see themselves in the story. The Funraise team wanted to find themes that’d resonate with readers, and position themselves as a source of modern fundraising expertise.

The Solution

Funraise brought RevenueZen on in November 2019 to help them create content to engage their target audience. RevenueZen held monthly brainstorming sessions, where we worked alongside the Funraise sales team to come up with themes and pull stories to create written content around.

Together, the two teams would dive into topics relevant to modern fundraisers. We’d explore themes such as the evolution of nonprofits, how fundraising is adapting to modern times, and how nonprofits can adopt more traditional business-style acumen. Often, we’d come up with content that challenged the status quo, driving conversations to the Funraise team.

The Funraise team was able to position themselves as thought leaders in the industry, and have meaningful conversations surrounding the content, strengthening their personal and organizational brand identities.

The Results

First 2 Months

35

Leads Per Month from Hybrid Content and Outbound Strategy

7.9x

ROI Closed Revenue to Spend

1000+

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Rocky Pedden

Three most used emojis?

👍😄💁‍♀️

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Mike Mierz

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

What’s a recipe that no one makes better than you?

Tequila Pineapple ;)

 

Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

What’s a recipe that no one makes better than you?

Reservations. #iburnwater

 

Three most used emojis?

👏🏻 😚 😎