Carevoyance dominates page one of Google using SEO and content marketing

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Carevoyance

Dominates page one of Google for lucrative keywords, while increasing conversion rates, adding meaningful multiples to their enterprise value at acquisition by H1.

Company Overview

Carevoyance is a seed-funded sales enablement platform for medical technology companies that helps Medtech commercial teams design, launch and measure sales and marketing campaigns.

5

Number of Employees

Healthcare SaaS

Industry

Portland, OR

Headquarters

“This is FANTASTIC! I love the voice of the article – authoritative yet approachable. The tips are spot on.”

Katie Vahle

Chief Commercial Officer

CEO

The Challenge

Carevoyance launched its website in January 2018 and wanted to create content that would generate inbound leads and help them win more business.

CCO Katie Vahle and CEO Anatoly Geyfman understood the importance of inbound marketing. They wanted to build and execute an intelligent, keyword-focused content strategy, but her company didn’t have the time or in-house resources to do it themselves. At the same time, their content niche was highly technical, and ordinary freelance writers and editors couldn’t rise to the level of brand quality they needed.

The Carevoyance leadership team had read all the best practices about driving traffic and ranking on keywords through content creation. They started blogging just after launching the website, and as a 3-person startup at the time, the team did its best to divide up the responsibilities.

Despite best efforts, Katie and her team ran into the same problem most early-stage companies do when they start they start trying to execute a content strategy: they didn’t have the time to be consistent about content production.

Katie and Anatoly needed a partner that could identify quick SEO wins and execute a long-term inbound marketing strategy that would strategically position Carevoyance as the definitive healthcare sales and marketing solution while generating a high-value source of leads for her team convert to sales.

The Solution

Carevoyance connected with RevenueZen in May 2018, about five months after launching the website and trying their hand at managing content marketing in-house. Right away, they knew they’d made the right decision.

Working with the Carevoyance leadership team, RevenueZen built out a full keyword portfolio and quarterly content calendar to support an ambitious inbound strategy. Prior to implementing the strategy, RevenueZen conducted a full audit of the Carevoyance website and implemented widespread technical SEO fixes.

RevenueZen then brought on subject-matter experts from the healthcare and medical technology fields to write eight pieces of blog content per month. Each piece of content was carefully optimized for search engines, readability, industry authority at every stage of production. Content was published at a cadence of two posts per week, after which it was syndicated by the RevenueZen team, shared to social media with guidance from leadership, and followed-up on for backlink-building purposes

In addition to content production, the RevenueZen leadership team was dedicated to helping Carevoyance generate more and more qualified leads by experimenting with different demand generation strategies. Paid social media advertising, CTA building and placement, and outbound lead generation were just a few of the initiatives explored.

Within the first three months of content production, RevenueZen more than tripled Carevoyance’s organic traffic. Between May 2018 and May 2019, RevenueZen grew organic traffic by over 1000% for Carevoyance and secured over 100 quality page one keywords.

Most importantly, RevenueZen’s content marketing resulted in an 830% increase in SEO-sourced inbound leads (SQLs) in just a few months, making it one of the strongest lead generation channels for Carevoyance.

The Results

1000%

YoY Increase in
Organic New Users

1600+

New Keywords
Ranked For

+2905%

SQLs, 12 months in

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Rocky Pedden

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Mike Mierz

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Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

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Tequila Pineapple ;)

 

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Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

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I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

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It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

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Reservations. #iburnwater

 

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