airCFO grows YoY organic website traffic by 350% through middle-funnel SEO

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airCFO

Grows year-over-year organic website traffic by 350% through robust SEO and content strategy.

Company Overview

aircfo logo white

airCFO provides finance, accounting, and tax services. They take care of your back-office while you focus on growing your venture-backed company from startup to scale-up.

25

Number of Employees

Accounting Services

Industry

Cleveland, OH

Headquarters

“Our team loves working with you… very impressed with your organization, communication and expertise/value-add. Overall, August was a decent month, we hitting our (very reachable) goal of ~5 closed/won again. We’re excited about where our content initiatives are heading.”

Justin McLoughlin

Founder

CEO

The Challenge

The team at airCFO wanted a better inbound marketing strategy to get people to their website. Their service was a hit with existing clients and they were growing steadily from referrals, but they weren’t getting the organic traffic they wanted to see for improving their growth trajectory. And they didn’t want to just continue to hire more salespeople in the hopes that they could cold-call their way into new clients.

They knew the importance of site health, SEO, and regularly scheduled blog content, but no one on the team had the bandwidth to take ownership of the process. airCFO is made up of expert accountants and tax professionals, and they knew the message they wanted to distribute to the market, but there weren’t any full-time technical marketers on the team.

The Solution

Starting with high level content pieces (such as The Basics of Cloud Accounting), later turning into progressively more niche topics (such as Understanding Venture Debt Financing), airCFO took over more and more valuable keyword real estate on Google Search, without spending money on ads.

By creating a robust content library designed for buyers at all stages of the buying funnel, airCFO communicated its status as a respected finance partner to the market of new leads searching for CFO support. This led to a massive increase in organic traffic, keyword rankings, and in turn, clients and revenue.

The Results

7 Months In

5104%

Increase In Total Keywords

4100%

Page One Keyword Increase

350%

Organic
Traffic YoY Increase

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Rocky Pedden

Three most used emojis?

👍😄💁‍♀️

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Mike Mierz

What’s a perfect day for you?

What’s your favorite part of your job?

What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 

 

What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 

 

What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 

 

What’s a recipe that no one makes better than you?

Tequila Pineapple ;)

 

Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 

 

What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.

 

What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.

 

What’s a recipe that no one makes better than you?

Reservations. #iburnwater

 

Three most used emojis?

👏🏻 😚 😎