350% Increase in Organic Website Traffic in Just 7 Months
Through our targeted SEO and content strategy services, airCFO, a leading provider of finance, accounting, and tax solutions designed specifically to streamline back-office operations for venture-backed startups transitioning to scale-ups, achieved remarkable growth, increasing year-over-year organic website traffic by 350%.
“Our team loves working with you… very impressed with your organization, communication and expertise/value-add. Overall, August was a decent month, we hitting our (very reachable) goal of ~5 closed/won again. We’re excited about where our content initiatives are heading.”
– Justin McLoughlin, Founder
5104%
Increase In Total Keywords
4100%
Page One Keyword Increase
350%
Organic
Traffic YoY Increase
The Challenge
The team at airCFO wanted a better inbound marketing strategy to get people to their website. Their service was a hit with existing clients and they were growing steadily from referrals, but they weren’t getting the organic traffic they wanted to see for improving their growth trajectory. And they didn’t want to just continue to hire more salespeople in the hopes that they could cold-call their way into new clients.
They knew the importance of site health, SEO, and regularly scheduled blog content, but no one on the team had the bandwidth to take ownership of the process. airCFO is made up of expert accountants and tax professionals, and they knew the message they wanted to distribute to the market, but there weren’t any full-time technical marketers on the team.
The Strategy
Starting with high level content pieces (such as The Basics of Cloud Accounting), later turning into progressively more niche topics (such as Understanding Venture Debt Financing), airCFO took over more and more valuable keyword real estate on Google Search, without spending money on ads.
By creating a robust content library designed for buyers at all stages of the buying funnel, airCFO communicated its status as a respected finance partner to the market of new leads searching for CFO support. This led to a massive increase in organic traffic, keyword rankings, and in turn, clients and revenue.
The Results
Within just seven months, airCFO experienced dramatic improvements in its organic search visibility and website traffic. By focusing strategically on SEO and a robust, buyer-centric content strategy, airCFO achieved a remarkable 350% increase in organic website traffic year-over-year. This success was complemented by a staggering 5104% growth in total keyword rankings and a 4100% rise in page-one keyword positions, translating into increased brand awareness, qualified inbound leads, and a sustainable foundation for continued growth. The SEO-driven approach significantly boosted their market presence, allowing airCFO to attract more targeted traffic and ultimately scale without relying solely on outbound sales tactics.
