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We Help B2B Brands Increase Their MRR With Proven SEO Solutions.
Generic SEO tactics won’t increase SQLs or add additional revenue for your company. Clicks alone don’t pay the bills. It’s why we emphasize revenue over traffic. Top-performing SEO campaigns should connect companies with their ideal consumers who are ready to consume content and convert into pipeline. Check out the case studies and testimonials below to learn more.
Our strategists know B2B – and believe SEO should prioritize revenue first – traffic second.
You’re not selling shoes, widgets, or books. That means most SEO agencies don’t understand how to help you. But you can’t pay the bills with traffic and clicks: you care about the RIGHT people finding you, consuming your content, and converting into your pipeline.
You’re not looking to make small sales en masse – you need larger-ticket customers to want to do business with you. We believe B2B SEO is about revenue, not just traffic, and that’s how we designed our agency.
Some of The Amazing B2B Brands We’ve
Worked With
What Our Customers Say
B2B SEO Solutions Handcrafted For Sustainable Pipeline Growth
Every successful SaaS SEO campaign starts with great research. Our keyword research goes beyond search volume and difficulty scores. We map each keyword to your customer’s buying journey and prioritize each based on the business opportunity — whether that’s free trials, or Talk To Sales form submissions.
If you’re playing at a high level in SaaS, you have strong competitors. Our job is to comb through every aspect of their strategies, to find gaps that we can exploit for you. We’ll help you avoid spending time and money on overly-saturated targets.
We’ll take a good hard look at every factor holding your website back from ranking #1 for high priority keywords and driving high value website visitors. Each of our audits is completed with priority and specific action items in mind. Not only do we suggest improvements, we hold you and ourselves accountable until they are implemented correctly.
Our On Page SEO utterly satisfies Google’s key ranking requirements, while also keeping your target customer in mind. Every title tag, meta description, URL, and H1 we write for you, is created to attract new website visitors who are the most likely to become future customers.
Tech companies need to create technically accurate content. Simply, efficiently, and in a way that leads to high-value rankings.Not only do we guide the entire content creation process alongside you, we help you create the perfect content for each stage of the customer journey.
Links are the thumbs up and thumbs down system of the internet. And link building works. But you know as well as we do: shady backlinking strategies are dead. Through guest posting, content outreach, building business directory profiles, and good ol’ fashioned PR, we know how to get you links, build authority, and increase organic sourced traffic.
Some things will be working well for you, and some things won’t.. Most SEO agencies build a static strategy, never change it, and tell you to keep waiting until it works. Now you’re googling “SaaS SEO agency” trying to find a proactive partner that focuses on driving revenue from SEO, not just vanity clicks. Need to report to your exec team on how things are going mid-month? You’ll love our cloud-based performance dashboard.
From the second you start with us, you get a built in trusted advisor. We’ve been in the B2B marketing game for a long time and seen a lot along the way. If you’ve got questions, we’ve got answers. Daily slack communication is the norm for us.
Actionable Competitive Gap Analysis
Intent-Based Keyword Research
Goal Oriented Technical SEO Audits
Engagement Boosting On Page Optimizations
Goal oriented SEO audits to identify high priority fixes
We’ll take a good hard look at every factor holding your website back from ranking #1 for high priority keywords and driving high value website visitors. Each of our audits is completed with priority and specific action items in mind. Not only do we suggest improvements, we hold you and ourselves accountable until they are implemented correctly.
Technically accurate content creation for every stage of the customer journey
High Quality & Industry Relevant Link Building
Revenue Focused SEO Strategy Planning
Ongoing Support And Growth Advisory
Since SEO is a zero sum game, understanding your competitive landscape is essential. The best way to do this is to analyze what your competitors are doing well and what they’re doing poorly. We’ll find your biggest areas of opportunity and craft a strategy around your strengths and their weaknesses.
Keyword research is the cornerstone of every successful B2B SEO campaign. Our process goes beyond search volume and difficulty scores. We focus on the search intent of the user and only target keywords that your brand uniquely has the right to rank well for. We use our findings to create search engine optimized content at every stage of your customer’s journey.
Your content can’t rank for high value keywords and drive more revenue if Google can’t find or understand it. That’s why we’ve identified the 75 most important ranking factors and our SEO audits are laser focused on identifying and implementing high priority fixes. Our strategists will also ensure that each fix was done correctly so nothing slips through the cracks.
Keyword relevance is one of the most important considerations for getting your content to attract new website visitors and qualified leads. On page SEO is all about the considerations needed to increase that sitewide relevance. We take the time to carefully update the major ranking signals like your title tag, heading tags, meta description, URL, and more.
B2B companies need to create on brand, authoratative, and technically accurate content. Simply, efficiently, and in a way that leads to high-value rankings. Not only do we guide the entire content creation process alongside you, we help you create the perfect content for each stage of the buyer journey.
Backlinks are one of the three most important factors that Google considers when deciding who deserves to rank for high value keywords. We use proven white hat methods to form partnerships with trustworthy websites in your industry to earn these links. Once we secure these links, we point them to the most valuable content assets on your site in order to dramatically improve their performance.
Some things will be working well for you, and some things won’t.. Most SEO agencies build a static strategy, never change it, and tell you to keep waiting until it works. Now you’re googling “B2B SEO agency” trying to find a proactive partner that focuses on driving revenue from SEO, not just vanity clicks. Need to report to your exec team on how things are going mid-month? You’ll love our cloud-based performance dashboard.
From the second you start with us, you get a built in trusted advisor. We’ve been in the B2B marketing game for a long time and seen a lot along the way. If you’ve got questions, we’ve got answers. Daily slack communication is the norm for us.
RZ Methodology
Every successful B2B SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
