New – B2B Content Marketing

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B2B Content Marketing Services

Our B2B content strategies help you better educate prospective clients, outshine your competition, and supercharge your brand awareness. As a B2B content marketing agency focused on demand generation, we get that B2B content needs to support the entire buyer’s journey. We help you create the quality content you’ve been dreaming of plus the strategy needed to help it drive business growth.

Our Focus? Content Marketing Strategy That Turns Website Visitors Into Customers

B2B buyers and search engines like Google are more sophisticated than ever. This means that having highly engaging content that draws in traffic and converts is an absolutely necessity. Your prospects want content that teaches them something new and helps them accomplish their jobs to be done. This kind of content rarely appears by chance.

Our full service B2B content marketing strategies are designed to accomplish one thing: convert readers to customers. We help with everything, including clarifying your brand messaging, conducting market research, positioning your CEO as a thought leader, creating quality content assets, advising on content promotion, and everything in between.

We understand that your potential customers are people, and people love consuming only the best content, or they’ll go somewhere else. Here’s how we make the decision makers come to you.

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When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

The RevenueZen Content Marketing Process

Content Audits

71% of your B2B buyers will conduct online research about your industry and products or services before making a purchase decision. That’s why it’s crucial to have the correct content in your resource center that satisfies their needs. We will take an inventory of your existing content, audit it, analyze key metrics about it’s performance, and then suggest an improvement plan specific to your goals.

Content Strategy

Before we start content production we like to get a bulletproof plan in place. At the beginning of your campaign, we’ll decide on target keywords, talk through content ideas, align topics to the customer journey, and assign due dates in an editorial calendar. From there, we’ll use incoming data about keyword rankings and content performance to suggest future content production and ongoing optimizations. A robust content strategy is ever evolving and should reflect industry trends and your business’ development.

Blog Content

Blogging is a primary source of how people consume information. We help create compelling blog posts that build topical authority, delight users, create brand awareness in your industry, and draw in more monthly organic traffic. These can be thought leadership pieces or more SEO focused content.

Organic Solutions Pages

You’ve already got a target customer defined as part of your marketing strategy. We know how to speak their language with highly targeted web page copy that satisfies their specific needs. We’ll create laser focused organic solutions pages around your key use cases, products, integrations, industries, and services. Written content production is a delicate process, one that we’ve perfected over the years.

At RevenueZen, our content team is the driving force behind captivating narratives that resonate with your audience. Led by our in-house content manager and supported by skilled editors, our team is dedicated to crafting compelling stories tailored to your brand’s unique tone, style, and voice.

Ready for a content strategy that converts?

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RZ Methodology


Here is an overview of the steps to take when creating a B2B content marketing plan:

  1. Define meaningful goals and KPI targets.
  2. Figure out the core needs of your target audience.
  3. Identify lucrative keywords.
  4. Map those keywords to each stage of the customer journey.
  5. Create an editorial calendar with specific topics, due dates, and writer assignments.
  6. Write content briefs for each topic to guide the writers and ensure their work is optimized for search.
  7. Determine your best promotion channels to drive traffic back to your website.

Great content doesn’t happen by accident. It’s takes careful planning and meticulous execution to get the best results. Here at RevenueZen, we’re focused on sustainable content marketing that will be drive results long term.

It’s crucial. More than ever before, today’s B2B buyer is likely to start disovery with a search to gather information. You need to anticipate their needs and have content made for every step of their decision making process. In 2022, your demand generation depends on high quality and creative content production.

Choosing the right B2B content marketing agency can feel like a daunting task, but here are a few best practices to help you find the best fit for your needs:

  • Look into their portfolio & past clients
  • See what google has to say about them
  • Ask them about their reporting process
  • If they gaurantee any specific rankings for target keywords, run away
  • If the pricing seems to good to be true, it probably is
  • Make sure they have their own content strategy in place
  • Look through their company team and values pages to see if you have similar viewpoints

We welcome your feedback! It’s important to us that your content reflects you as a brand, and our editing process ensures we get it right.

Depending on where you’re at in your SEO journey, we’ll track different metrics. At the beginning, we typically follow content indexation time, keyword growth, website sessions, and impressions. Down the road we’ll track lead conversion, lead value, ROI, and more.

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