More from Margot Howard
Customer Success & Marketing – Better Together
April 8, 2020
When customer success and marketing collaborate, customer retention and loyalty increases while churn and customer acquisition costs go down.
Top 4 Ways to Use Content in the Sales Process
March 18, 2020
Arming sales with content facilitates the success of sales. Beyond content marketing, there are additional ways to use content throughout the sales process.
Sales Enablement: Where Sales & Marketing Unite
March 3, 2020
Effective sales enablement leads to double-digit improvements in win rates, quota attainment, and revenue growth, making sales-marketing alignment key.