More from Margot Howard
Customer Success & Marketing – Better Together
June 25, 2025
When customer success and marketing collaborate, customer retention and loyalty increases while churn and customer acquisition costs go down.
Top 4 Ways to Use Content in the Sales Process
November 17, 2021
Arming sales with content facilitates the success of sales. Beyond content marketing, there are additional ways to use content throughout the sales process.
Sales Enablement: Where Sales & Marketing Unite
June 25, 2025
Effective sales enablement leads to double-digit improvements in win rates, quota attainment, and revenue growth, making sales-marketing alignment key.