The Last B2B Keyword Research Strategy Guide You’ll Ever Need

Ken Marshall

Ken “Magma” Marshall is the Chief Growth Officer and a Partner at RevenueZen. He’s been battling Google / obsessing over helping brands grow through sustainable SEO & content strategies for the last 7 years. Husband, coffee addict, recovering foodie, mini Australian shepherd puppy dad, and serial entrepreneur (mostly failures, lots of lessons).

More from Ken Marshall

man reading a computer, doing keyword research

The Last B2B Keyword Research Strategy Guide You’ll Ever Need

Ken Marshall

June 24, 2025

B2B keyword research plays a huge role in planning and executing impactful SEO campaigns. Without it, your content won’t be targeted.

How We Used Technical SEO and On Page Optimizations For Some Epic Quick Wins [Case Study]

Ken Marshall

June 5, 2025

Find out how our client achieved a 216% increase in keyword rankings over 6 months just by implementing technical SEO best practices.
A colorful image of a website with an X through it.

Killing the Cannibal — We Boosted Traffic 24% by Deleting Duplicate Content [Case Study]

Ken Marshall

June 5, 2025

Learn how we boosted traffic, revenue, and LRDs for our client's blog by addressing duplicate content and conducting an SEO content audit.

Revamping Lead Generation: How We Doubled Our Client’s Leads in Just One Year [Case Study]

Ken Marshall

June 5, 2025

By implementing a user-centric lead generation strategy, we were able to boost a client's total leads by over 270%. Here's how.

Clicks to Conversions: How Our Client’s CTA Overhaul Led to a 150% Increase in Transactions

Ken Marshall

June 5, 2025

CTAs are a crucial element of growth marketing. Don't just take our word for it: We'll let this client's skyrocketing blog revenue speak for itself.

How Expensify’s Product Signups Increased 50% With A Comprehensive SEO, Content, and Lead Generation Strategy [Case Study]

Ken Marshall

June 5, 2025

Find out how we helped Expensify, a leading expense management platform, grow their traffic and product signups in just six months.

An 800% increase in organic search sourced revenue, in just 5 years [case study]

Ken Marshall

June 5, 2025

Read this enterprise SaaS SEO case study to learn how we helped a formation platform compete with giants—and win.
Two coworkers implementing their web analytics package.

B2B Web Analytics Implementation Guide

Ken Marshall

June 5, 2025

If you're looking for the complete B2B web analytics implementation & performance reporting guide, we've got you covered.

The No BullS*** SaaS Product Marketing Guide

Ken Marshall

June 24, 2025

This is what you need to develop a SaaS product marketing strategy that will actually translate into inbound leads.