Don’t Underestimate the Importance of Top of Funnel Content

Jake Moffett

Jake is a Senior SEO Strategist at RevenueZen and has been with the team for 6 years. His greatest joy comes from buying tchotchkes for his home, wearing avant garde clothing, and trying bread around the world. He spends his time eating bagels, playing with his 3 cats (one of which is named Bagel), and experimenting with sewing patterns.

More from Jake Moffett

A man walking down a mountain with a funnel in the background.

Don’t Underestimate the Importance of Top of Funnel Content

Jake Moffett

March 27, 2024

Top of funnel content typically has the highest search volume and should be a part of your content strategy from the beginning.
A computer showing multiple CMS platforms running.

CMS Comparison Guide: Which CMS is Best for SEO?

Jake Moffett

January 9, 2025

When it comes to SEO, WordPress, Wix, and Webflow are our top picks, but that doesn’t mean they’re always the best choice.
A computer desk with a picture of a mountain in the background.

Why Building Topical Authority is the SEO Factor to Keep Eyes on in 2025

Jake Moffett

January 9, 2025

When used as a guiding philosophy, topical authority can help your website rank better, build your organic lead pipeline, and strengthen your brand’s position.
A team discussing their SaaS Content Marketing Plan

A Five-Step Guide to Building a SaaS Content Marketing Plan That Turns into Revenue (With Real Examples, Wins, and Misses)

Jake Moffett

March 6, 2024

Building out a SaaS content marketing plan works, and it can be a powerful tool for bringing in qualified inbound leads.

SaaS Copywriting Services: Working With SMEs (Subject Matter Experts) with True Expertise

Jake Moffett

March 6, 2024

If you’re ready to deploy content that’s written by subject matter experts instead of a John Doe, we should talk.
A cartoon man climbing a mountain looking triumphant.

The Truth About Working With a B2B SaaS Content Marketing Agency vs. a DIY Approach

Jake Moffett

April 14, 2025

A killer content marketing strategy matters. Here’s the honest truth of why it’s best left in the hands of a SaaS content marketing agency.
A businessperson holding a trophy.

 RevenueZen Recognized on the Clutch 1000 List for 2023 

Jake Moffett

April 28, 2024

RevenueZen, leading B2B and SaaS SEO Agency recognized in the Clutch 1000 list, the leading global marketplace of B2B service providers.
A sales team working from above.

Unlocking the Power of Engaging Content in Your Sales Funnel

Jake Moffett

December 6, 2023

Building a content marketing strategy that supports your sales team should always be a priority.
Someone writing in a notebook

Top Secret: Our Official Guide to SEO Content Briefs

Jake Moffett

June 12, 2025

When it comes to content marketing, it’s not enough to just let your writers loose. Instead, give them a stellar SEO content brief, which acts as a blueprint.