Case Studies: The Ultimate (Forgotten) Marketing Collateral

Jake Moffett

Jake is a Senior SEO Strategist at RevenueZen and has been with the team for 6 years. His greatest joy comes from buying tchotchkes for his home, wearing avant garde clothing, and trying bread around the world. He spends his time eating bagels, playing with his 3 cats (one of which is named Bagel), and experimenting with sewing patterns.

More from Jake Moffett

Case Studies: The Ultimate (Forgotten) Marketing Collateral

Jake Moffett

June 7, 2025

Case studies help buyers find services aligned with their needs, by seeing real life examples. They should be a part of your marketing collateral.

The Evolution of Personal Branding

Jake Moffett

May 15, 2025

By focusing on your own personal branding, you strengthen the voice and recognition of your organization and what you offer, making sales that much easier.
A team working on their marketing growth strategy

Building a Marketing Growth Strategy (Step by Step Plan)

Jake Moffett

April 21, 2025

A marketing growth strategy directly leads to speedy business growth, translating to results like customers, revenue, and more market share.

Working With a Marketing Agency – How to Really Make The Relationship Work

Jake Moffett

March 17, 2025

Discover what makes a successful partnership with a marketing agency and why your participation matters a lot.
A team of young entrepreneurs

Our Highly-Curated List of the Top 8 B2B SaaS Content Marketing Agencies In 2025

Jake Moffett

April 17, 2025

SaaS content marketing agencies can take your business to new heights. Here are the best ones in the biz right now.
A group of marketers looking to hire an seo content agency

How to Hire the Right SEO Agency In An Oversaturated & AI Enabled Marketplace

Jake Moffett

May 15, 2025

Ready to hire an SEO agency? In this guide you'll learn if it's the right choice for you, how to pick, and what to be aware of.
A picture of a computer representing a domain rating.

What is Domain Rating (and Does It Really Matter?)

Jake Moffett

May 15, 2025

Building domain rating is a long game, and as you can see, it requires a tactical approach to SEO, marketing, and link building.

B2B SaaS Copywriting Tips for Your Website (With Some Epic Examples)

Jake Moffett

May 15, 2025

Use our SaaS website copywriting guide to defeat all of your enemies and win more happy customers. Tip #1 - write like you talk.
a person walking up a mountain with sunset in the background

Working with a Content Agency: Why DIY Doesn’t Cut It (and a Review of the Top 6 Agencies)

Jake Moffett

December 2, 2024

Do you really need to work with a content agency or can you DIY it?