CRO and SEO Together: Why Traffic Without Conversion Is a Leak

Jake Moffett

Jake is a Senior SEO Strategist at RevenueZen and has been with the team for nearly 8 years. His greatest joy comes from buying tchotchkes for his home, wearing avant garde clothing, and trying bread around the world. He spends his time eating bagels, playing with his 3 cats (one of which is named Bagel), and experimenting with sewing patterns.

More from Jake Moffett

CRO and SEO Together: Why Traffic Without Conversion Is a Leak

Jake Moffett

August 13, 2026

SEO and conversion rate optimization are usually run separately, which is why traffic grows and revenue does not. Here is how to run them as one system.

SaaS Website Structure: Building for SEO, AI Search, and Conversion

Jake Moffett

August 11, 2026

How to structure a SaaS website that ranks, gets cited by AI engines, and converts. A 2026 guide to architecture, page types, and the trade-offs that matter.

Is Inbound Marketing Dead? What’s Replacing It for B2B in 2026

Jake Moffett

August 10, 2026

Inbound marketing is not dead, but the 2010s playbook is. Here is what actually works for B2B in 2026, from AI search visibility to demand creation.

Topical Authority: How to Build It and Measure It in 2026

Jake Moffett

August 7, 2026

Topical authority is how Google and AI engines decide you are a credible source on a subject. Here is how to build it, and how to actually measure it, in 2026.

SEO Titles and Meta Descriptions: A 2026 Guide (Built for AI Overviews Too)

Jake Moffett

August 6, 2026

How to write SEO titles and meta descriptions in 2026 that still earn clicks when AI Overviews answer first. A practical guide with rules, examples, and mistakes to avoid.

Scrunch AI for GEO: How It Works and What It Reveals (2026 Review)

Jake Moffett

August 5, 2026

An honest 2026 review of Scrunch AI for generative engine optimization: what it tracks across ChatGPT, Perplexity, and Gemini, what it reveals, and where it falls short.

AI Visibility Tools: How to Track Your Brand Across ChatGPT, Perplexity & Gemini (2026)

Jake Moffett

August 4, 2026

A practical guide to AI visibility tools in 2026, what they actually measure, what they miss, and how to track your brand across ChatGPT, Perplexity, and Gemini.

What a GEO Consultant Actually Does (and When to Hire One)

Jake Moffett

August 3, 2026

A GEO consultant gets your brand cited inside ChatGPT, Perplexity, and Google AI answers. Here is what the work involves and how to know when you need one.

How To Create A B2B Brand Strategy That Delights & Converts

Jake Moffett

June 26, 2026

Learn how to position your B2B Brand for success by developing a visual and messaging strategy that converts prospects into customers.