More from Alex Boyd
How to Avoid Deal Slippage
December 8, 2020
Why do deals fall through the cracks? This post walks you through the top ways to avoid deal slippage that you should be on the lookout for.
Making the LinkedIn Algorithm Work For You in 2025 [Updated]
July 30, 2020
What's changed recently about the LinkedIn algorithm, what it means for you, and how to let the platform itself boost your demand gen efforts.
How to Think About Content Marketing as a Founder
October 25, 2019
Most content about content marketing is written for marketers ... But how should you think about content strategy as a founder? Here's a simple framework.
Why We’re Sponsoring a B2B Sales and Marketing Conference
September 18, 2019
When and why should you sponsor an B2B conference or event? How does event event sponsorship compare to other sales and marketing channels?
We’re Doubling Our Monthly Recurring Revenue. Here’s How.
April 26, 2019
Want to see what RevenueZen's monthly recurring revenue growth looks like? Well, here it is, along with lessons in outbound sales and inbound marketing we picked up along the way. Our company is built on the fact that we understand growth.
How to Conduct Targeted Prospect Research for Cold Outreach
October 23, 2018
Targeting prospects who are a bad fit for your product is a waste of time and resources. Here are some best practices to conduct targeted prospect research.
Segmenting Buyer Personas With a Matrix
March 5, 2018
Before you go to market, you need to understand your buyer personas. In reality, your total customer segment can probably be distilled into a number of separate buyer personas, each of which should be spoken to differently when prospecting.
Do Sales Objections Exist?
October 23, 2017
There are no sales objections. There are only business concerns, and it’s our job to figure out if they’re legitimate or not. It’s our job as salespeople to help clients understand the reasons behind their objection: the underlying concern.
Picking a Lead Generation Strategy Based on Deal Size
October 7, 2017
The universe of lead generation is way too big to digest all at once. Even the most experienced sales and marketing leaders aren’t experts in every method.