More from Alex Boyd

How to Avoid Deal Slippage
June 24, 2025
Why do deals fall through the cracks? This post walks you through the top ways to avoid deal slippage that you should be on the lookout for.

Making the LinkedIn Algorithm Work For You in 2025 [Updated]
June 25, 2025
What's changed recently about the LinkedIn algorithm, what it means for you, and how to let the platform itself boost your demand gen efforts.

How to Think About Content Marketing as a Founder
February 3, 2023
Most content about content marketing is written for marketers ... But how should you think about content strategy as a founder? Here's a simple framework.

Why We’re Sponsoring a B2B Sales and Marketing Conference
December 9, 2021
When and why should you sponsor an B2B conference or event? How does event event sponsorship compare to other sales and marketing channels?
We’re Doubling Our Monthly Recurring Revenue. Here’s How.
June 25, 2025
Want to see what RevenueZen's monthly recurring revenue growth looks like? Well, here it is, along with lessons in outbound sales and inbound marketing we picked up along the way. Our company is built on the fact that we understand growth.

How to Conduct Targeted Prospect Research for Cold Outreach
June 24, 2025
Targeting prospects who are a bad fit for your product is a waste of time and resources. Here are some best practices to conduct targeted prospect research.

Segmenting Buyer Personas With a Matrix
April 23, 2025
Before you go to market, you need to understand your buyer personas. In reality, your total customer segment can probably be distilled into a number of separate buyer personas, each of which should be spoken to differently when prospecting.

Do Sales Objections Exist?
June 25, 2025
There are no sales objections. There are only business concerns, and it’s our job to figure out if they’re legitimate or not. It’s our job as salespeople to help clients understand the reasons behind their objection: the underlying concern.

Picking a Lead Generation Strategy Based on Deal Size
November 17, 2021
The universe of lead generation is way too big to digest all at once. Even the most experienced sales and marketing leaders aren’t experts in every method.