$176,000 In Revenue From B2B SEO In 6 Months
Through our B2B SEO services, Inside Sales Solutions, a powerhouse sales development as a service agency, went from some early traction to regularly closing big deals from SEO.
“RevenueZen has already produced a strong ROI in their work with us… I would highly recommend them to anyone looking to improve their SEO strategy.”
– Seth Kinne, SVP of Global Sales
$176K
Organic Search Sourced Revenue Closed in First 6 Months
46
Qualified Opportunities Sourced From Organic Search
88%
Increase In Top 10 Keyword Rankings
The Challenge
Before working with RevenueZen, the team had done minimal SEO beyond a short-lived blog initiative and a few backlinks. Most of their inbound traffic came from branded searches, not the kinds of high-intent keywords that drive pipeline. They knew SEO could be a growth lever, but didn’t have the in-house expertise or strategic direction to make it happen. The org was sales-heavy and outbound-led, with marketing mostly in the backseat. The goal was clear: increase site traffic and conversions by figuring out which keywords actually mattered to the business.
The Strategy
We knew this wasn’t about starting from scratch. Inside Sales Solutions had a trusted brand, a strong reputation, and a site with decent authority, just underutilized.
Our first move was to dig into their existing pages, identify quick wins in the 11 to 50 ranking range, and revamp them for AI overviews, stronger click-through rates, and better conversions. At the same time, we tightened their keyword focus to align with high-value, ICP-aligned topics that could actually lead to revenue.
Given the rise of AI-generated search summaries cannibalizing top of funnel visibility, we emphasized middle and bottom of funnel content where trust and specificity matter most. We built a custom editorial strategy, collaborated directly with their internal experts to surface unique perspectives, and even leveraged custom GPTs to scale high-quality content faster without sacrificing accuracy or depth.
The Results
The work paid off. Inside Sales Solutions drove $176,000 in organic search-sourced pipeline, saw a 46-opportunity jump in qualified leads, and increased their top 10 keyword rankings by 88%.
Beyond the numbers, they now have clarity on which terms and topics they truly have the right to own, giving them confidence to invest in SEO and demand gen without guessing. We improved their solutions page templates, helped future-proof their visibility in AI search experiences, and served as a strategic thought partner across channels.
Most importantly, this wasn’t just about SEO growth. It was about building the kind of foundation that lets them scale with intention.
