3.8x ROI From Hybrid SEO & Outbound Strategy in 7 Months
Through strategic website optimization, a scalable outbound sales strategy, and a focused SaaS SEO campaign, SuccessHACKER rapidly grew organic traffic and qualified sales meetings, achieving a 3.8x ROI on closed revenue within just seven months.
“RevenueZen… Your company’s wing man. Better at starting conversations than Goose at the bar with Maverick.”
– Aaron, Chief Revenue Officer
15
Qualified Meetings Per Month
+252%
Organic Traffic Increase
3.8x
ROI Closed Revenue to Spend
The Challenge
When Aaron Thompson joined the team a Partner leading revenue, he wanted to find an agency that could bolster their existing sales efforts. Up until that point, new clients primarily stemmed from happy hours, word of mouth, coffee chats, and referrals. While extremely valuable, those meetings would take hours of Aaron’s day, and weren’t scalable in the long run for other teammates.
In order to expand their revenue system, Aaron knew they needed a team who were expert copywriters (not only to craft their messaging, but to rewrite their website), SEO strategists, and who could work skillfully with his team to manage implementation.
As a self described “entrepreneur learning on the fly,” Aaron acknowledged that there were gaps in his knowledge when it came to modern, bootstrapped revenue growth, which is why he chose RevenueZen.
The Strategy
The strategy that RevenueZen came up with for SuccessHACKER was threefold. First, RevenueZen would optimize the SuccessHACKER website to ensure their mission was clear and ameliorate any problems with the site. This included a total rewrite of the website copy.
Secondly, RevenueZen built out an entire sales playbook and outreach strategy. Using Linkedin and email, a testable and scalable outbound sales plan was created. The plan remained a living document that would be updated regularly based on feedback from prospects and the SuccessHACKER sales team.
Finally, we designed and implemented the entire SEO strategy for the SuccessHACKER and successCOACHING brands. RevenueZen created a thorough keyword portfolio, audience assessment, editorial guidelines, and blog calendar. We then produced highly-targeted content to serve the core needs of its audience.
RevenueZen collaborated with the SuccessHACKER team on all of these projects to ensure they could continue to expand on them in the future and build on them as they evolved.
The Results
Within just seven months, SuccessHACKER achieved remarkable outcomes from their integrated SEO and outbound sales strategy. Organic traffic increased by 252%, and they consistently booked 15 qualified meetings per month, significantly boosting their pipeline. Most impressively, SuccessHACKER saw a 3.8x return on their total investment in closed revenue, far exceeding their expectations. These measurable successes established a strong foundation for scalable growth, sustainable revenue generation, and positioned SuccessHACKER as a trusted leader in customer success training.
