Expert-Led Social Selling Training Workshops
Looking to supercharge your sales team’s LinkedIn-sourced revenue and stay ahead of the competition? Embrace the power of social selling with our expert-led workshops.
Our workshops are designed to help your team build a strong personal brand, engage with prospects, and close more deals than ever before.
Expert-Led Social Selling Training Workshops
Looking to supercharge your sales team’s LinkedIn-sourced revenue and stay ahead of the competition? Embrace the power of social selling with our expert-led workshops. Our workshops are designed to help your team build a strong personal brand, engage with prospects, and close more deals than ever before.
Why RevenueZen?
We practice what we preach. We’ve been training (and ghostwriting for) companies, executives, and sales and marketing teams, since 2017. And we’ve generated $4.5M in revenue for our own organization from purely-organic LinkedIn posts and comments.
You’ll benefit from our wealth of experience enabling hundreds of organizations increase their revenue from LinkedIn, attribute that revenue in CRM, and crush their demand generation and sales goals.
Chances are, your team isn’t using LinkedIn, or is using it primarily to conduct ineffective, standard cold outreach to prospects.
Isn’t it time you changed that approach?
What You’ll Get With Our Social-Selling Workshop
Pre-workshop education
Before the workshop, your team dives into the fundamentals of social selling, with 2+ hours of on-demand video training for all attendees, contained in a beautiful LMS.
Leadership training
Value-packed 60-min executive strategy session to define your unique goals and challenges with 1-2 leaders from your team, and one of our LinkedIn strategists.
Three customizable 60-min workshops
In-depth training on the principles of social selling; a step-by-step strategy to engage prospects; and a deep dive into Sales Navigator and tracking results.
Unlimited access to the workshops
Transcripts and recordings from all of the sessions.
Real-life examples
Templates, Post and Comment, swipe files, and example Connection Requests that can form the basis of your outbound prospecting strategy.
Debriefing lesson
30-minute follow-up call for us to debrief with your leadership team on the ideal next steps for reinforcement of the training topics, key take-aways, and unique insights into how your team can play to its strengths on LinkedIn.
The typical person that completes our LinkedIn social selling training workshop sees a 7X boost in their profile views and post engagements, and goes from generating 1-2 leads per month from LinkedIn, to generating 1-2 leads per week.
Get ready for the workshop that will transform your sales team
What You'll Learn
You’ll learn how each person on your sales, marketing, and executive teams can translate a strong personal brand on social media, particularly LinkedIn (although the method applies to Twitter as well), to an increase in revenue for your organization.
Leverage a social selling strategy that skillfully takes your organization’s deal size, target market, and industry into account.
Engage the right prospects 10X faster and better than anyone else on LinkedIn, through a combination of easy social listening tactics, target-prospect list building, and cutting-edge tools.
Quickly create and share content that resonates with your target audience and positions you as a thought leader in your industry that prospects can’t resist reaching out to and buying from
Use a deep understanding of the buyer’s journey and how LinkedIn plays a unique, irreplaceable part in it.
Seamlessly involve the company’s LinkedIn Business Page in the social selling process to increase your brand presence.
Measure the effectiveness of your social selling efforts in your CRM, put a basic LinkedIn attribution model in place, and adjust your strategy based on these KPIs to improve your results
Avoid the six most common mistakes and traps that sales teams fall into on LinkedIn that prevent them from generating revenue (and what to do instead)!
FAQs
How Does B2B Social Selling Training Differ From B2C?
TL;DR:
B2B social selling training differs from B2C in audience complexity, content strategy, platform usage, sales cycle length, metrics, personal branding, and collaborative selling. B2B involves engaging multiple stakeholders, emphasizing long-term value, using professional platforms like LinkedIn, and focusing on personal branding and collaboration. B2C focuses on quick decisions, short-form content, and consumer engagement.
For those of you curious to learn more here’s a bit more color.
1. Audience Complexity
- In B2C, you’re often selling to individuals who make quick, emotional decisions. Think impulse buys after seeing a sleek ad on Instagram.
- B2B? It’s a whole different beast. You’re dealing with committees, procurement officers, and decision-makers across multiple departments. Your training has to teach reps how to engage not just one person but an entire web of stakeholders. It’s like herding cats, but the cats have KPIs.
2. Content Strategy
- B2C thrives on flashy, short-form content—reels, TikToks, memes—anything that grabs attention in three seconds or less.
- B2B social selling requires a more sophisticated approach. Training should focus on creating thought leadership posts, engaging in industry discussions, and sharing long-form value (white papers, case studies, webinars). It’s less “Look at this cool gadget” and more “Let’s solve your $500K problem.”
3. Platform Usage
- B2C training might lean heavily on Facebook, Instagram, and TikTok, teaching reps to engage where their audience scrolls aimlessly.
- B2B reps are more likely on LinkedIn, Slack communities, or even niche forums. Training should center on building credibility in these professional spaces—no one’s buying enterprise software after seeing a killer dance trend.
4. Sales Cycle Length
- B2C is like a sprint: fast decisions, fast results. Training revolves around creating urgency and closing on the spot.
- B2B is a marathon. Training has to account for long sales cycles, where nurturing relationships and providing ongoing value are the name of the game. It’s less about pushing for the sale and more about becoming a trusted advisor.
5. Metrics and Outcomes
- B2C social selling success is measured in clicks, conversions, and direct sales—numbers that are easy to track and attribute.
- In B2B, you’re measuring things like lead quality, engagement from decision-makers, and pipeline value. Training should help reps think beyond vanity metrics and focus on outcomes that drive revenue.
6. Personal Branding
- B2C reps may not need to build personal brands; they’re simply mouthpieces for the product.
- B2B social selling? A rep’s personal brand is critical. Training must emphasize how to position themselves as industry experts, share original insights, and develop a professional presence that builds trust. This isn’t “sell a thing”; it’s “become the person they call when they need a solution.”
7. Collaborative Selling
- B2B social selling training also dives into cross-functional collaboration. You’ll need alignment between sales, marketing, and customer success because every post, comment, or interaction could affect the entire funnel. That’s not usually the case in B2C, where reps can fly solo without much worry.
In short, B2B social selling is less about the flashy sale and more about the slow burn—building trust, establishing authority, and creating genuine connections. It’s not sexy, but man, does it work when you do it right.
What's The Difference Between A Social Selling Workshop and Social Selling Coaching?
Social selling workshops use hands-on group exercises to help teams generate LinkedIn-sourced revenue. These sessions unite leadership, sales, marketing, and customer success professionals for actionable results. Workshops run one or two sessions based on organizational needs. Social selling coaching offers personalized, goal-driven guidance to track progress, set clear targets, and drive improvements.
Please reach out if you’d like to explore our LinkedIn Social Selling Coaching Programs as well.
Do You Offer A Social Selling Course As Well For Further Learning?
Yes, we do offer a course on 7 figure social selling by Alex Boyd, if you’d like access to it as part of the workshop, please let us know!
What Is Social Selling?
Social selling is a sales strategy that uses social media platforms to build relationships with potential customers, share valuable insights, and drive sales. It focuses on creating a personal brand, establishing thought leadership, and engaging meaningfully to nurture leads, differentiating it from traditional sales methods.
Main Benefits Of Social Selling
Social selling blends traditional sales techniques with social media marketing to increase brand awareness, improve lead generation, and enhance customer engagement. Sales professionals use social media to build relationships, establish trust, and drive sales by creating personalized connections with a wider audience.