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B2B SEO Audit Services

If you’re website isn’t producing the kind of keyword rankings, website visitors, or leads that you were hoping for, you’ve come to the right place. Our B2B SEO audit process is a goal oriented and in depth system that reviews your entire website with 90 technical factors mind.

We leave no stone unturned, and at the end of our audit we give specific recommendations to bridge the gaps. Each of our implementations are prioritized by difficulty and resources needed in order to identify quick wins.

How Our B2B Technical SEO Audits Work

Whether you need to migrate to a new domain or want to make sure that your 20,000 product ecommerce store pages are being indexed properly, we can get the job done. We look at over 100 factors that are proven to directly correlate with better keyword rankings and organic traffic.

 

In doing so we gain key insights into the foundation of your site and how each of your web pages are seen through the “eyes” of the search engines. This allows us to provide actionable recommendations or implement techniques that will increase how quickly and easily your site is indexed, how it appears in the search results, and ultimately, enable you to increase your search visibility and traffic.

Some of The Amazing Brands
We’ve Worked With

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When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.

Here Are The Core Areas Where We Shine

On Page & Content Factors Matter Too

On page factors aren’t dead. These considerations, like relevant keywords, page title, meta information, image optimization, and content structure are wildly important to communicating what you offer. 

Both search engine’s and your users will need clear signals about your product or service and that’s where these come in. Even though they aren’t always considered “Technical SEO” related, our processes loops these in to view all of our recommendations through a holistic and user friendly lense. 

Once we find any issues or gaps, we will document and prioritize the recommended improvements as part of a larger SEO strategy.

Penalty Recovery & Major Traffic Declines

Whether you think your website has been hit with a manual action or algorithmic penalty due to participating in some black hat activities or you’re losing traffic due to a rebrand gone wrong, we are happy to help you get things back on track.

We have developed a technical SEO audit checklist for evaluating search performance and identifying factors that are indicative of a penalty that also identify common issues of major keyword visibility drops or traffic loss. We’ll do all we can to see if you’ve been affected, what you’ve likely been affected by, and provide insight into how we can quickly and effectively remedy the situation.

Implementation Included With Every Campaign

Figuring out what’s wrong with your website from a technical standpoint is only part of the battle. These days, there are tons of SEO tools claiming to do comprehensive audits and reports for your site.

But guess what? Most of them fall short. They don’t actually show you how to make the changes, check if you’ve done it right, or even consider if those fixes align with the rest of your company’s growth strategy.

That’s where we come in. Our team of SEO strategists go beyond manual audits and analysis. We also work hand-in-hand with your team to get every single recommendation implemented correctly. 

Successful Partnerships

Take Control Of Your SEO-Sourced Pipeline

Take Control Of Your SEO-Sourced Pipeline

RZ Methodology

FAQs

We look at over 75 factors with each B2B SEO audit, these include (but aren’t limited to):

  • Google Search Console configuration
  • XML sitemaps creation, optimization, and submission
  • Crawl and indexation errors like 404s (broken links)
  • Mobile page speed and Google’s core web vitals
  • Url structure
  • Internal linking
  • Title tag and meta descriptions
  • Subdomain conflicts
  • Information architecture issues
  • Mobile user experience
  • Schema markup structured data

A B2B SEO audit is a systematic approach at finding issues with your website that prevent Google from correctly crawling, indexing, and understanding your website content. These issues are ones that prevent you from showing up for your target keywords in target search engine rankings.

Once you’ve uncovered these issues, you can make a plan to improve and increase your website’s performance. Our planning involves identifying + implementing the right technical SEO strategies and tactics needed to improve your SEO efforts.

This not only helps improve your rankings but will also benefit the user experience of your target audience once they land on your website. Search engine optimization has evolved, and we want to help you keep up. 

B2B SEO audits are a foundational component of any great SEO strategy. Before your content can climb up the search engine rankings for any target keywords, Google has to be able to crawl and index it properly.

By solidifying the technical foundations of your website through a well executed SEO audit, you can ensure that your content has the best chance possible to perform well and bring you more organic traffic.

Every winning SEO strategy starts from a place of data review and analysis to make an informed decision. B2B SEO audits are no different. 

If you work with us, we’ll handle most of this for you or hold your hand through the process. But if you’re taking the DIY approach, here are a few things to keep in mind:

  • Identify your target audience and map out how you’ll want them to interact with your content
  • Set up website visitor engagement measuring tools like Google Search Console, Google Analytics, and Microsoft Clarity, and any of the popular keyword research tools to start to get incoming data on user behavior and relevant keyword rankings. 
  • Conduct a full website crawl to get data on title tag usage, site speed, image optimization, current internal links being used, and more. 
  • Take time to map out few target keywords so you can ensure your audit is aligned with your targeting strategy. SEO strategies can change over time but you need a north star before you conduct an SEO audit. 

Our team of B2B SEO strategists use a variety of tools to get the job done. Here are the main ones:

  • Google Search Console – a free tool offered by Google to track what keywords your content is ranking for
  • Google Analytics 4 – another free tool by Google to check out website visitor behavior including how long they spend on the site and which pieces of content they view
  • Screaming frog – a free tool that crawls through and records information about your website content and code. It also gives actionable insights on how to fix common issues. 
  • Ahrefs/SEMrush – we use these tools as part of our audits to give insights into competitor analysis and website performance beyond the technical aspects.