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B2B Keyword Research Services
In depth keyword research is crucial to understand how your target B2B buyers are searching, so that you can give them exactly what they need, in the exact way they are expecting.
As the cornerstone to any effective SEO campaign, our keyword research process is designed to inform content production, on page optimizations, backlink anchor text, website structure, and much more.
Benefits of Keyword Research
When you can identify commonly used phrases, it takes the guess work out of your optimization efforts. Instead of aimlessly making content around gut instinct or writing a nice sounding title tag, you can know exactly what topics and phrases will resonate with your target buyer.
With the right keyword targets as a foundation, you can perfectly craft your strategy in a way that leads to more inbound traffic, more satisfied users, and ultimately, higher lead to conversion rate.
Some of The Amazing Brands
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When done right, the correct SEO strategy and content marketing plan will position you as an authority in your market, increase organic traffic, improve conversion rates, and most importantly, drive more demo bookings.
Here Are The Core Areas
Where We Shine
Focused On Your Business Model
We begin every campaign with an intake form that helps you help us. Part of that contains an opportunity to share your most valuable keywords, industry relevant terms, products and services, and more.
This allows us to begin building our seed keyword list with your business needs in mind from the start.
Uncover Gaps In Competitor Strategies
When we are building out your target keyword list, we don’t rely on our gut to tell us which keywords to research.
After we understand the valuable keywords you provide us with, and all of your offers, we ask you to provide us with a list of top competitors and immediately look into their top performing keywords as well.
Match Keywords To Search Intent
A crucial aspect of B2B keyword research is ensuring that your keywords are chosen based on the intent of the person searching and what kind of content they will expect to see based on their buying journey stage.
The three core types of search intent are:
- Informational. The user is looking to learn something or find the answer to a problem.
- Transactional. The user is looking to make a purchase or learn more about a solution.
- Navigational. The user knows where they want to end up and is looking to arrive their quickly.
Understanding this will allow us to create the CORRECT kind of content to satisfy the users needs and help convert them into leads and ultimately, buyers.
Successful Partnerships
Take Control Of Your SEO-Sourced Pipeline
Take Control Of Your SEO-Sourced Pipeline
RZ Methodology
Every successful SaaS SEO campaign is built off of strong research and planning. Our strategists start by taking the time to deeply understand your target customer and conduct the right research to uncover your most profitable opportunities.
Our system includes intent based keyword research, competitor analysis, content audits, technical SEO audits, and more in order to gather the right data.
We take these and work with you to prioritize the best fit strategy for your product.
After we’ve set our strategic north star, it’s time to get to work on your SEO foundations. In this stage we’re filling all of the gaps that we found in our analysis.
We’ll be updating title tags, improving website load performance, optimizing website url structure, creating bottom of funnel keyword targeting solutions pages, and fixing any code level technical errors.
This is all about improving your website to find the perfect balance between your business goals, your target customer’s needs, and what Google wants to see in order to rank you well.
Once we’ve built out your foundations and optimized the existing website content, we’ll shift to scaling your website’s performance.
This involves high quality content production, building links and creating partnerships to boost your domain authority, strategy consultation, and regular updates to ensure that you’re always one step ahead of the competition.
At this stage you’ll notice more inbound organic sourced website visitors and leads than ever before.
Now that we’ve seen significant improvements in inbound new website visitors and organic sourced leads, it’s time to refine.
We’ll work with you to identify how well these MQLs convert into SQLS, talk through your new sales cycle, and ensure that we’re not just generating “leads”, but that only the most qualified and ready to close opportunities are coming to your doorstep.
At this point, we’ve built your inbound flywheel to new heights. High quality and high value leads have been flowing directly from our SEO and Content efforts. Now is the time to analyze your pipeline value and deals closed to look at your return on investment.
We’ll work with you to dive into your CRM to ensure that the business value has exceeded the costs of our services and most importantly, further refine our strategy to take advantage of your most pressing business opportunities for the upcoming year.
FAQs
As the foundation of every successful SEO campaign, we take our keyword research seriously.
Here’s a high level overview of our process:
- Gather a long list of potential keyword targets through brainstorming, your intake form, competitors, and our keyword research tools.
- Prioritize these keywords based on the likelihood that your specific business will rank for them in the next 90 days and beyond.
- Give our prioritized recommendations to you for you to review and assign a business priority.
- Do one final review to reprioritize our targets based on your feedback.
- Assign each keyword a specific tactic within our overall strategy to make sure we are ranking as highly as possible.
There are hundreds of tools that you can use for keyword research, but these are our favorites:
- Answer The Public
- Ahrefs
- SEMrush
- Keyword Insights.AI
- Google Search Console
- Content Harmony
- Surfer SEO
So what happens after the keyword research is done?
Well, we do what all agencies worth their salt do, we get to work. We immediately input your finalized keyword list into our rank tracking software, which will allow us to track our efforts and improvements over the lifetime of our campaign.
After, we’ll update your site’s on page optimizations based on that target keyword list.
Then, each month of the campaign will include a manual review and analysis of target keyword performance to see if we’re going in the right direction, or if any adjustments need to be made.