Digital marketing agencies aren’t just synonymous with traditional marketing agencies– they’re hyper-focused on results-based marketing in the digital sphere. Digital agencies help brands with:

  • Strategic decisions
  • Creative designs
  • Technical development

Is There Ever a Wrong Time to Hire a Digital Marketing Agency?

We can’t speak for you, but we think so.

When you hire a digital marketing agency, you’re paying to amplify your sales goals and improve your marketing strategies. This investment may not be worth it if:

  • You don’t have a clear understanding of your offerings or your goals
  • You still need to build up your sales funnel so that fewer leads get lost

Below, we’ve offered an outline of everything a digital marketing agency can bring to the table– and which responsibilities will be left to you (or any other client), too. 

What Will a Digital Marketing Agency Do For You?

Help You Access the Best Technology

Usually, brands don’t have access to the advanced marketing technology that industry experts do. Digital marketing agencies have one job: to help their clients sell products and services. Those agencies will have a hand on every tool in the book to help their clients; that includes the best and newest tech.

  • Digital marketing agencies can integrate AI and machine learning programs into your marketing strategy
  • Digital agencies have staff members who are explicitly trained to use new marketing tools

Working with a digital marketing agency allows you access to an entity that understands new developments in the technological side of digital marketing.

Inform Data Analysis

Whether you decide to get creative with new tech or not, your digital marketing agency will always be able to find a way to help with data analysis.

Lots of forms of data analysis are simple– the most rudimentary methods can be done with a spreadsheet or pen and paper. It’s 2020, so we don’t need to worry about that, but it should highlight that a digital agency has lots of modern tools at their disposal to help with data analysis.

Save You Money

It might sound counterintuitive, but hear us out:

Yes– you have to actually pay to partner with a digital marketing agency; but a skilled digital marketing team from an agency can actually save you money in the long run.

More effective marketing translates to higher profits and less cash spent churning out new ineffective marketing. That means that if you work with a digital marketing agency, you’re likely to save cash in the long run.

Grow Organic Traffic to Your Site and Generate Sales-Ready Leads

One of the primary functions of digital marketing is to grow an audience. So, as long as it aligns with your goals, your digital marketing agency will likely help you increase organic traffic to your site. It’ll start to generate sales-ready leads, too.

Digital agencies know which inbound marketing tactics work best in certain settings. Once the agency understands your individual brand and sales funnel, it’s easy to employ techniques that help you.

Monitor, Monitor, Monitor — So You Don’t Have To

A lot of the work that digital marketing agencies perform might seem like “bonus work–” especially if you aren’t comfortable doing digital marketing yourself. We think that everything digital agencies do for their clients is forward-thinking and beneficial; but some of an agency’s responsibilities are actually very pedestrian.

One of the simplest things a digital marketing agency can help a brand with is monitoring. Agencies help keep an eye on important patterns, facts, and figures that inform marketing. Most of these can be further proven or highlighted through data.

Your digital marketing agency will monitor:

  • What your audience is looking for
  • When your audience is looking for something
  • Where your audience spends the most tim
  • How many sales conversions you’re achieving
  • What content your audience likes
  • What your audience is coming back to read or look at

These pieces of information form the basis of most digital marketing decisions. Rather than tracking them yourself, you can partner with a digital agency to keep an eye on them for you.

What Are a Client’s Responsibilities When A Brand Works With a Digital Marketing Agency?

Brands maintain some responsibilities when they partner with digital marketing agencies. If you work with a digital agency, the agency will not automatically tackle every aspect of your marketing for you. Different agencies work differently– don’t forget to ask yours about your role in your partnership.

If you work with a digital marketing agency, you will likely maintain some responsibility for:

  • The actual digital marketing process: Your brand will learn about new marketing processes and need to implement them; digital agencies share their processes with brands and brands have the responsibility of using the information wisely
  • Setting and following timelines: Deadlines and timelines are essential to successful marketing; milestones like campaign launches should have timelines to support them
  • Communication: You must communicate with your digital marketing agency if you want to see success– and some of the responsibility for communication falls to your brand
  • Approvals: You’ll likely need to approve various aspects of different plans and processes; the longer you take to assess a pending approval, the further back it can set your digital agency

RevenueZen is committed to helping our clients employ effective, cohesive digital marketing strategies. We offer a suite of services designed to help you expand your reach and improve your bottom line. Our team has extensive experience in lead generation, content marketing, and other aspects of digital marketing. 

Looking to learn more about how our team can support yours? Contact us to find out more about how RevenueZen could help your brand elevate its marketing.

Jake Moffett

Jake is the Growth Manager at RevenueZen. He works with a number of entrepreneurial clients to help them tell their personal stories as it relates to their professional brands. He has three cats, loves bread, and is a pop singer under the name Jame Doe.