SuccessHACKER sees a 3.8x ROI throughout an integrated inbound and outbound strategy

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Sees a 3.8x ROI in closed revenue to spend with hybrid inbound and outbound strategy.

SuccessHacker and its sister company successCOACHING are a Customer Success eLearning solution focused on training and certifying CSMs and CS leaders at high-growth companies.

Company Overview


Number of Employees



San Carlos, CA


“As an entrepreneur learning on the fly, I was trying to get my head around what outbound prospecting was. What I realized was – this is cold calling in the technological era. Once I put that together in my own mind, I realized what it was. I wish I’d known that earlier.”


Chief Revenue Officer


The Challenge

When Aaron Thompson joined the team a Partner leading revenue, he wanted to find an agency that could bolster their existing sales efforts. Up until that point, new clients primarily stemmed from happy hours, word of mouth, coffee chats, and referrals. While extremely valuable, those meetings would take hours of Aaron’s day, and weren’t scalable in the long run for other teammates.

In order to expand their revenue system, Aaron knew they needed a team who were expert copywriters (not only to craft their messaging, but to rewrite their website), SEO strategists, and who could work skillfully with his team to manage implementation.

As a self described “entrepreneur learning on the fly,” Aaron acknowledged that there were gaps in his knowledge when it came to modern, bootstrapped revenue growth, which is why he chose RevenueZen.

The Solution

The strategy that RevenueZen came up with for SuccessHACKER was threefold. First, RevenueZen would optimize the SuccessHACKER website to ensure their mission was clear and ameliorate any problems with the site. This included a total rewrite of the website copy.

Secondly, RevenueZen built out an entire sales playbook and outreach strategy. Using Linkedin and email, a testable and scalable outbound sales plan was created. The plan remained a living document that would be updated regularly based on feedback from prospects and the SuccessHACKER sales team.

Finally, we designed and implemented the entire SEO strategy for the SuccessHACKER and successCOACHING brands. RevenueZen created a thorough keyword portfolio, audience assessment, editorial guidelines, and blog calendar. We then produced highly-targeted content to serve the core needs of its audience.

RevenueZen collaborated with the SuccessHACKER team on all of these projects to ensure they could continue to expand on them in the future and build on them as they evolved.

The Results


Qualified Meetings Per Month


Organic Traffic Increase


ROI Closed Revenue to Spend

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Rocky Pedden

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Mike Mierz

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Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 


What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 


What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 


What’s a recipe that no one makes better than you?

Tequila Pineapple ;)


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✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 


What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.


What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.


What’s a recipe that no one makes better than you?

Reservations. #iburnwater


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👏🏻 😚 😎