Company Overview

Since 2013 Blueback Global has helped dozens of companies, from start-ups to major players, to expand their businesses across all continents. Their International Entity and Outsourced Employer Services can eliminate the time-consuming, complex issues that occur when entering or expanding in international markets. In partnership with leadership teams, they provide timely, compliant and efficient management of your resources. Reducing risks, maintaining compliance and saving cost.

Cupertino, CA
Headquarters
22
Number of Employees
Outsourced Employer Services
Industry

"Understood not only our business goals and directives but understood my position and where I needed help. While I was managing two different teams, Ken was terrific for dealing with my questions and repeat queries, as well as managing our timeline and goals. Ken and his team have been fantastic to work with and have been an enormous help in the past two months. Ken is a valuable part of our growth initiatives and someone that I would be ecstatic to work with."

Ben R.

The Challenge

When we first spoke to Ben and the Blueback Global team, we knew we had a great opportunity on our hands. They were a tremendously well established and well respected brand in their industry. The only issue was that the company hadn’t yet found the right search strategy partner and so the site wasn’t nearly as visible as it should have been for keywords they had the right to own. Ben knew that with the right SEO partner, they could capture the traffic and leads from the high intent keywords that were currently just out of reach. So we went to work.

The Solution

In order to build the kind of SEO based demand generation machine that the BBG team was looking for, we had to plan and rebuild from the ground up. In order to execute on an effective campaign, we started by understanding which customer segments were the most lucrative for their business. By diving into their business model and target customer profile we were able to uncover some seed topics and ideas which would inform the initial research.

After downloading the information about the business, we dove right into intent based keyword research, editorial planning, and competitive landscape analysis. In parallel with the team reviewing these insights, we performed a technical analysis that their web developer was able to use to make the site more Google approved and user friendly. Once we had our strategy built and the site technically buttoned up, it was time to implement our content strategy.

Not only did we help the Blueback team create laser targeted content assets to answer their target customer’s biggest pain points, we helped them improve their solutions pages which is ultimately where most of their customers would land on their path to conversion. Our strategy involved a regular cadence of content production and ongoing on page optimizations based on incoming data we received about content performance through Google Search Console. It was a smashing success.

The Results

(6 Months In)

$80K
Expected ARR from Deals Closed Through Website
55.67%
YoY Increase in Organic New Users
133%
Increase in Page One Keyword Rankings

Let’s Grow Your Inbound Pipeline Together

Use our free B2B demand generation strategy sessions to learn what SEO, Content, and LinkedIn growth opportunities you’re missing out on and how to fill the gaps. All in 30 minutes or less. We only offer our services if we’re a good fit.

Let's Talk Strategy

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