Blueback Global achieves 80K expected ARR from website in first 6 months

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Blueback Global Inc.

Achieves 80K expected ARR from website in first 6 months with in depth SEO campaign.

Company Overview

Since 2013 Blueback Global has helped dozens of companies, from start-ups to major players, to expand their businesses across all continents. Their International Entity and Outsourced Employer Services can eliminate the time-consuming, complex issues that occur when entering or expanding in international markets. In partnership with leadership teams, they provide timely, compliant and efficient management of your resources. Reducing risks, maintaining compliance and saving cost.


Number of Employees

Outsourced Employer Services


Cupertino, CA


“Understood not only our business goals and directives but understood my position and where I needed help. While I was managing two different teams, Ken was terrific for dealing with my questions and repeat queries, as well as managing our timeline and goals. Ken and his team have been fantastic to work with and have been an enormous help in the past two months. Ken is a valuable part of our growth initiatives and someone that I would be ecstatic to work with.”

Ben R.

Business Development Manager


The Challenge

When we first spoke to Ben and the Blueback Global team, we knew we had a great opportunity on our hands. They were a tremendously well established and well respected brand in their industry. The only issue was that the company hadn’t yet found the right search strategy partner and so the site wasn’t nearly as visible as it should have been for keywords they had the right to own. Ben knew that with the right SEO partner, they could capture the traffic and leads from the high intent keywords that were currently just out of reach. So we went to work.

The Solution

In order to build the kind of SEO based demand generation machine that the BBG team was looking for, we had to plan and rebuild from the ground up. In order to execute on an effective campaign, we started by understanding which customer segments were the most lucrative for their business. By diving into their business model and target customer profile we were able to uncover some seed topics and ideas which would inform the initial research. 

After downloading the information about the business, we dove right into intent based keyword research, editorial planning, and competitive landscape analysis. In parallel with the team reviewing these insights, we performed a technical analysis that their web developer was able to use to make the site more Google approved and user friendly. Once we had our strategy built and the site technically buttoned up, it was time to implement our content strategy. 

Not only did we help the Blueback team create laser targeted content assets to answer their target customer’s biggest pain points, we helped them improve their solutions pages which is ultimately where most of their customers would land on their path to conversion. Our strategy involved a regular cadence of content production and ongoing on page optimizations based on incoming data we received about content performance through Google Search Console. It was a smashing success.

The Results

6 Months In

Expected ARR from Deals Closed Through Website

YoY Increase in
Organic New Users

Increase in
Page One Keyword Rankings

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Rocky Pedden

Three most used emojis?


What’s a perfect day for you?

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What’s a recipe that no one makes better than you?

What’s the most bizarre email address you’ve ever had?

Mike Mierz

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Desiree Rose

Content Manager

LinkedIn Profile
Location: Austin, TX

I am both local to and currently based in the Austin, Texas area. For college, I studied business and marketing and began offering small business consulting. This allowed me to apply the skills I was learning in school to real-world scenarios while working towards getting my degree. My personal passion is photography and I have been specializing in portraits and weddings for 11 years. 


What’s a perfect day for you?

A perfect day for me would begin with a quiet and serene sunrise, sipping a hot cup of coffee, followed by a trip with my friends to a lake or river. It must include delicious snacks, sparkling wine and multiple over the top animal-shaped pool floaties. 


What’s your favorite part of your job?

Getting to work with amazing people while simultaneously being able to spend the whole day with my senior rescue pup! 


What’s a recipe that no one makes better than you?

Tequila Pineapple ;)


Three most used emojis?

✨ 📸  🌈

Evan Patterson

Evan Patterson

Executive Social Media Marketing Consultant

LinkedIn Profile
Location: Chicago, IL

I live in Chicago, Illinois but I’m originally from the suburbs of Detroit, Michigan. I regularly (and poorly) sing at karaoke nights with my friends. When I’m not butchering songs in public, I am probably watching drag queens perform digitally or in-person, listening or dancing to K-pop, EDM, punk, or synth, watching British or Australian comedies, or playing a strategy or management PC game. 


What’s a perfect day for you?

I spend a lot of my free time with my boyfriends as a polyamorous man, so my perfect day would definitely include one of them. Getting brunch at a local diner with one of my boyfriends followed by some shopping, the beach, maybe a live show in downtown Chicago, a fancy dinner, and going dancing at one of our favorite clubs afterwards.


What’s your favorite part of your job?

It’s mostly psychology and about making people feel seen, as people and as professionals. So, I get to genuinely put smiles on the faces of people that extend beyond their bank accounts: and that’s always a great feeling.


What’s a recipe that no one makes better than you?

Reservations. #iburnwater


Three most used emojis?

👏🏻 😚 😎