Funraise sales team drives meaningful conversations and revenue through LinkedIn content

Company Overview

Funraise equips people changing the world with the tools they need to fund their work and manage nonprofit donors strategically.

Headquarters

Long Beach, CA

# of Employees

50

Industry

Nonprofit Software

Sells to

Fundraising Teams, Nonprofits

The Challenge

The Funraise sales team wanted to amplify their voices and tell stories on LinkedIn in order to have more meaningful conversations. However, when it came to creating that type of content, they weren’t sure where to start.

They thought taking their experiences of helping nonprofits and turning them into short form content would be complicated and time consuming, so it constantly fell on the back burner.

There was also the question of how to write in a way that would engage a specific type of buyer — nonprofit leaders, strapped for funds and time, who really want to see themselves in the story. The Funraise team wanted to find themes that’d resonate with readers, and position themselves as a source of modern fundraising expertise.

The Solution

Funraise brought RevenueZen on in November 2019 to help them create content to engage their target audience.

RevenueZen held monthly brainstorming sessions, where we worked alongside the Funraise sales team to come up with themes and pull stories to create written content around.

Together, the two teams would dive into topics relevant to modern fundraisers. We’d explore themes such as the evolution of nonprofits, how fundraising is adapting to modern times, and how nonprofits can adopt more traditional business-style acumen. Often, we’d come up with content that challenged the status quo, driving conversations to the Funraise team.

The Funraise team was able to position themselves as thought leaders in the industry, and have meaningful conversations surrounding the content, strengthening their personal and organizational brand identities.

First 2 Months Results

35

Leads Per Month from Content and Outbound Hybrid Strategy

7.9x

ROI Closed Revenue to Spend

Over 1000

Likes, Comments, and Shares

funraise results

"Our sales are relationship-driven, and we often have to educate prospects in order to drive a sale. I've become more confident and realize that I provide value beyond just selling a product. I know fundraising strategy, and now, nonprofits will lean on me for strategic advice."

"Our brainstorming sessions are really enjoyable and help us take a step back to look at the big picture of current events, our industry, and sales process. While we might enter a call with nothing new to share, by the end of the call we have usually created 10 different topics to talk about. RevenueZen does a fantastic job of getting us to open up and fueling quality conversations."

"It's been really encouraging to have some of our own expertise in the industry reflected back to us."

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