airCFO grows year-over-year, organic website traffic by 350%, through SEO

Company Overview

Working with airCFO means you’ll get a best-in-class finance, accounting, and tax team that takes care of your back-office business while you focus on growing from startup to scale-up.

Headquarters

Cleveland, OH

# of Employees

25

Industry

Financial Services, Accounting, and Taxes

Sells to

Startups needing CFO-level financial guidance

The Challenge

The team at airCFO wanted a better inbound marketing strategy to get people to their website. Their service was a hit with existing clients and they were growing steadily from referrals, but they weren’t getting the organic traffic they wanted to see for improving their growth trajectory. And they didn’t want to just continue to hire more salespeople in the hopes that they could cold-call their way into new clients.

They knew the importance of site health, SEO, and regularly scheduled blog content, but no one on the team had the bandwidth to take ownership of the process. airCFO is made up of expert accountants and tax professionals, and they knew the message they wanted to distribute to the market, but there weren’t any full-time technical marketers on the team.

The Solution

Starting with high level content pieces (such as The Basics of Cloud Accounting), later turning into progressively more niche topics (such as Understanding Venture Debt Financing), airCFO took over more and more valuable keyword real estate on Google Search, without spending money on ads.

By creating a robust content library designed for buyers at all stages of the buying funnel, airCFO communicated its status as a respected finance partner to the market of new leads searching for CFO support. This led to a massive increase in organic traffic, keyword rankings, and in turn, clients and revenue.

Results

5104%

Total Keywords

4100%

Page One Google Keywords

350%

Organic Traffic Y/Y

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