Whether you’re in banking, FinTech, investment, wealth management, or any other sector in the financial services industry, you need SEO and content services. Failing to invest in them will leave you trailing behind the competition.
Here are the three important reasons why.
Trust is an essential ingredient for success, particularly in an industry as sensitive as the financial services industry. To help you build authority and trust, we’ll build you high-ranking web pages and blog posts that follow Google’s “your money your life” (YMYL) guidelines. We’ll also build relevant links to help you build authority and trust online.
With most business relationships being built online, your website becomes as important as your brick-and-mortar office. Driving relevant traffic to your site becomes crucial to your success. From technical SEO to SEO-optimized content to website audits, our services are designed to increase the traffic going to your offer or website.
With so many brands offering the same services you’re offering, you must stand out from the competition. An SEO and content strategy will help you do just that by highlighting your unique value proposition and positioning in the market.
LinkedIn is another effective financial services inbound marketing channel you must leverage.
What’s so great about LinkedIn?
Relationships play a huge role in generating leads in the financial services industry. And LinkedIn is the perfect platform to build relationships with relevant people.
Building thought leadership is an excellent way to gain trust — another vital ingredient to success in FSI. From LinkedIn posts and articles to optimizing your profile, our financial services marketing will help you become a go-to resource in your industry.
Being a network of professionals, LinkedIn makes it easier for you to target your campaigns. Both paid and organic. With a range of on-platform tools and available demographic information, you can effectively seek out potential customers or learn more about those already engaging with you.
Just over 39% of our new business comes from SEO or LinkedIn (we get a ton of referrals as well). That’s a testament that we know how to use the platform to grow our clients’ businesses.
And when you partner with us, you can expect results.
How do we do it?
Here’s how our process works:
The first step of our process is to learn everything we can about:
Once we’ve learned everything we can about your industry and business, we analyze the information and data we’ve gathered. This helps us spot:
Particularly with the FSI, data-driven marketing is the most effective way to make headway due to the very competitive nature of the industry.
We don’t believe in creating a campaign and letting it run the way it is forever.
We monitor its performance and note the parts that are working and those that aren’t. Then, we re-engineer the parts that aren’t producing results and improve on those that are.
Every financial services industry campaign we create goes through an optimization process to ensure you get the best possible results.
After optimizing your campaign, we carefully monitor KPIs and campaign progress on a monthly basis. Each month, we’ll set up a call to discuss our findings as well as future strategy considerations. These conversations will drive our ongoing optimizations on a monthly and quarterly basis.
We repeat the above process on an ongoing basis to ensure your continued growth and market dominance.
