Just over 39% of our new business comes from SEO or LinkedIn (we get a ton of referrals as well). That’s a testament that we know how to use the platform to grow our clients’ businesses.
And when you partner with us, you can expect results.
How do we do it?
Here’s how our process works:
The first step of our process is to learn everything we can about:
- Your industry vertical: We conduct in-depth research of your vertical, including your competitors, major players, and the overall marketing landscape. This enables us to know how best to position your specific financial service.
- Your business model: When we partner with you, we learn everything there is to know about your business. A deep look at your business will help us identify strengths, weaknesses, and opportunities to build effective campaigns.
Once we’ve learned everything we can about your industry and business, we analyze the information and data we’ve gathered. This helps us spot:
- Gaps to manipulate
- Keyword and content opportunities
- Brands to partner with in promoting your content
Particularly with the FSI, data-driven marketing is the most effective way to make headway due to the very competitive nature of the industry.
We don’t believe in creating a campaign and letting it run the way it is forever.
We monitor its performance and note the parts that are working and those that aren’t. Then, we re-engineer the parts that aren’t producing results and improve on those that are.
Every financial services industry campaign we create goes through an optimization process to ensure you get the best possible results.
4. Evaluate & Iterate
After optimizing your campaign, we carefully monitor KPIs and campaign progress on a monthly basis. Each month, we’ll set up a call to discuss our findings as well as future strategy considerations. These conversations will drive our ongoing optimizations on a monthly and quarterly basis.
We repeat the above process on an ongoing basis to ensure your continued growth and market dominance.