Carevoyance dominates page one of Google using RevenueZen

Company Overview

Carevoyance is a seed-funded sales enablement platform for medical technology companies that helps Medtech commercial teams design, launch and measure sales and marketing campaigns.

Headquarters

Portland

# of Employees

5

Industry

Healthcare, Sales Technology, SaaS

Sells to

Healthcare & MedTech Sales Leaders

The Challenge

Carevoyance launched its website in January 2018 and wanted to create content that would generate inbound leads and help them win more business.

 

Chief Commercial Officer Katie Vahle understood the importance of inbound marketing. She wanted to build and execute an intelligent, keyword-focused content strategy, but her company didn’t have the time or in-house resources to do it themselves.

 

The Carevoyance leadership team had read all the best practices about driving traffic and ranking on keywords through content creation. They started blogging just after launching the website, and as a 3-person startup at the time, the team did its best to divide up the responsibilities.

 

Despite best efforts, Katie and her team ran into the same problem most early-stage companies do when they start they start trying to execute a content strategy. They didn’t have the time to be consistent about blogging.

 

Katie needed a partner that could identify quick SEO wins and execute a long-term inbound marketing strategy that would strategically position Carevoyance as the definitive healthcare sales and marketing solution while generating a high-value source of leads for her team convert to sales.

The Solution

Carevoyance connected with RevenueZen in May 2018, about five months after launching the website and trying their hand at managing content marketing in-house. Right away, they knew they’d made the right decision.

 

Working with the Carevoyance leadership team, RevenueZen built out a full keyword portfolio and quarterly content calendar to support an ambitious inbound strategy. Prior to implementing the strategy, RevenueZen conducted a full audit of the Carevoyance website and implemented widespread technical SEO fixes.

 

RevenueZen then brought on subject-matter experts from the healthcare and medical technology fields to write eight pieces of blog content per month. Each piece of content was carefully optimized for search engines, readability, industry authority at every stage of production. Content was published at a cadence of two posts per week, after which it was syndicated by the RevenueZen team, shared to social media with guidance from leadership, and followed-up on for backlink-building purposes.

 

In addition to content production, the RevenueZen leadership team was dedicated to helping Carevoyance generate more and more qualified leads by experimenting with different demand generation strategies. Paid social media advertising, CTA building and placement, and outbound lead generation were just a few of the initiatives explored.

 

Within the first three months of content production, RevenueZen more than tripled Carevoyance’s organic traffic. Between May 2018 and May 2019, RevenueZen grew organic traffic by over 1000% for Carevoyance and secured over 100 quality page one keywords.

 

Most importantly, RevenueZen’s content marketing resulted in an 830% increase in organic inbound leads, making it one of the strongest lead generation channels for Carevoyance.

The Results

1000%

YoY organic
traffic growth

600+

new keywords
ranked for

+830%

monthly organic
inbound leads

+180%

visit-to-lead
conversion rate

+1000% organic traffic growth
RevenueZen developed and executed a keyword-focused strategy designed to target healthcare and medical technology professionals, dramatically increasing their ability to reach and engage with the right audience while also positioning them as a leading authority in the space.

 

+600 new keywords
The keyword-focused approach delivered clear results. With upwards of 100 valuable keywords appearing on page one, RevenueZen helped Carevoyance steal away prime real estate from their competitors.

+80 pieces of content
RevenueZen worked with subject-matter experts who rallied behind the content strategy to produce a valuable library of information. Each blog post was written by a member of the healthcare or medical technology industry, which elevated the quality of the content with thought leadership and insights run-of-the-mill freelancers can’t deliver.

 

+180% visit-lead rate
Through thoughtful CTA placement and internal linking, RevenueZen steered site visitors toward gated lead capture opportunities ranging from e-books to case studies. Personalizing CTAs based on the content around them led to increased click-through and increased form submissions.

"RevenueZen's approachable expertise resonated right away. The team clearly are experts in the field of inbound marketing and outbound lead generation."

"In helping us grow our pipeline, our very, very small team has learned a ton about our sales process, especially how to convert more customers at every stage in our process."

"RevenueZen made it very easy and flexible to get started, so my expectations were that we'd experiment, iterate, and optimize. That has definitely been the case, and, in fact, those expectations were exceeded."

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