Culture.

That term is thrown around so often it seems. The word “culture” appears to be a buzzword in the world of business. But what does it even mean?

By definition, culture is a particular society that has its own way of thinking, behaving, or working that exists in a place or organization. But what if you don’t have a physical place where your company congregates?

You don’t find company culture in a building anyway. You find it by creating an experience of inclusion. You do it by carefully crafting a set of shared attitudes, values, goals & social practices. And by establishing this, you attract and retain the right talent.

This can be easier when your organization is under one roof, but is trickier when everyone works remotely. But there are many ways to cross over culture building initiatives from tangible workplace to remote work-space.

Hosting Virtual Meet & Greets

This is a great place to start. No formal agenda, just getting-to-know-you casual conversation with your team.

Starting a Recognition Program

Center this around the company’s core values to ingrain those same values into your team. Allow peers and/or leadership to nominate each other and illustrate a picture of what the nominee did to deserve their nomination and how it aligns with the core values.

Adding a Thread

Create a channel in whatever your company uses as an internal communications platform (i.e. Slack, HipChat, Google Hangouts, etc.) specifically dedicated to sharing what everyone did over the weekend. This is a fun way to learn about each other’s hobbies and find common interests.

Here’s an additional point of reference on remote company culture, including a good point about asking questions publicly instead of privately, so everyone can learn from the discussion.

At RevenueZen, we’re a team who loves having fun so we’ll frequent our “random” Slack channel to share funny gifs and joke around. There’s no rule that says co-workers can’t still laugh together even though they don’t share an office.

Although establishing culture in a remote workspace isn’t traditional, it’s not impossible. Do the work to make everyone feel excitement for the future because they know they are a part of something amazing, make them feel respected and cared for as a human being, make work fun and fulfilling.

With some creative thought and implementation, your team can become a close-knit community of like-minded professionals who are speaking the same language.