Can You Build Culture Without Meeting In Person?

Culture.

That term is thrown around so often it seems. The word “culture” appears to be a buzzword in the world of business. But what does it even mean?

By definition, culture is a particular society that has its own way of thinking, behaving, or working that exists in a place or organization. But what if you don’t have a physical place where your company congregates?

You don’t find company culture in a building anyway. You find it by creating an experience of inclusion. You do it by carefully crafting a set of shared attitudes, values, goals & social practices. And by establishing this, you attract and retain the right talent.

This can be easier when your organization is under one roof, but is trickier when everyone works remotely. But there are many ways to cross over culture building initiatives from tangible workplace to remote work-space.

  1. Hosting “virtual meet and greets” with your team is a great place to start. No formal agenda, just getting-to-know-you casual conversation.

  2. Starting a recognition program that’s centered around the company’s core values can also ingrain those same values into your team. Allow peers and/or leadership to nominate each other and illustrate a picture of what the nominee did to deserve their nomination and how it aligns with the core values.

  3. Adding a thread in your company communications platform (i.e. Slack, Google Hangouts) specifically dedicated to sharing what everyone did over the weekend as a fun way to learn about each other’s hobbies and find common interests.

Here’s an additional point of reference on remote company culture, including a good point about asking questions publicly instead of privately, so everyone can learn from the discussion: https://blog.intercom.com/remote-company-culture

At RevenueZen, we’re a team who loves having fun so we’ll frequent our “random” Slack channel to share funny gifs and joke around. There’s no rule that says co-workers can’t still laugh together even though they don’t share an office.

Although establishing culture in a remote work-space isn’t traditional, it’s not impossible. Do the work to make everyone feel excitement for the future because they know they are a part of something amazing, make them feel respected and cared for as a human being, make work fun and fulfilling.

With some creative thought and implementation, your team can become a close-knit community of like-minded professionals who are speaking the same language.