Lisa Maiorana

case studies marketing collateral

Case Studies: The Ultimate (Forgotten) Marketing Collateral

You may already be familiar with case studies as something that occurs in…


saas marketing strategy

SaaS Marketing Strategy: How to Get It Off The Ground

Many SaaS entrepreneurs believe that their ideal marketing strategy is…


customer retention strategies

Never Let Me Go: Content Marketing for Your Customer Retention Strategies

B2B marketers emphasize customer retention and loyalty for many reasons.…


paid search

The Deep, Deep Dive Into Paid Search

Your digital marketing strategy is made up of many components, each aiming…