Alex Boyd

cold emailing

How to Do B2B Cold Emailing Right

If you’re a B2B startup, you’ve either thought of using email as a…


b2b lead generation

What the Heck is B2B Lead Generation?

Most people think of “sales” as sales. It’s one role, what else could…


social selling

The Do's & Don'ts of Social Selling

Social selling is, in our experience at RevenueZen, one of the most…


can sdrs become great aes

Can SDRs Become Great AEs?

Early in my career, I worked as a Sales Assistant to a team of Account…


segmenting buyer personas with a matrix

Segmenting Buyer Personas With a Matrix

Before you go to market, you gotta know your Buyer Personas.  You know,…


outsourced sales development

So You’re Thinking of Outsourced Sales Development?

I’ll be the first to admit it: as a founder, the idea of outsourcing…


sales objections

Do Sales Objections Exist?

NO, NOT REALLY There are no "objections".  There are only business…


lead generation

Picking a Lead Generation Strategy Based on Deal Size

"Hustle", they say.  "Grind", they say.  You have a software product or a…


Sales KPIs to Focus On

SO, YOU'VE GOT A SALES TEAM... NOW WHAT? But things aren't quite going…


3 Things Great SDR Leaders Do

When I was halfway through my tenure as the Director of Sales at inDinero,…